ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)
This article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that customer value has high significant influenced...
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| Format: | Article |
| Language: | English |
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Universitas Sebelas Maret, Faculty of Agriculture
2017-08-01
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| Series: | Caraka Tani: Journal of Sustainable Agriculture |
| Subjects: | |
| Online Access: | https://jurnal.uns.ac.id/carakatani/article/view/13290 |
| _version_ | 1797717026167324672 |
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| author | Syarifuddin Hasan |
| author_facet | Syarifuddin Hasan |
| author_sort | Syarifuddin Hasan |
| collection | DOAJ |
| description | This article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that customer value has high significant influenced to desired services, but it has negative influenced to loyality. It means that customer loyality will be decrease if their expectation and perception of satisfaction is too high. Meanwhile, the study pointed out that positive and significant influence of adequated services to loyallity. So, whenever adequated services goes up it will increase customer loyality as well. |
| first_indexed | 2024-03-12T08:30:15Z |
| format | Article |
| id | doaj.art-e0202fa22ddc4eb9b1b8853428628a83 |
| institution | Directory Open Access Journal |
| issn | 2613-9456 2599-2570 |
| language | English |
| last_indexed | 2024-03-12T08:30:15Z |
| publishDate | 2017-08-01 |
| publisher | Universitas Sebelas Maret, Faculty of Agriculture |
| record_format | Article |
| series | Caraka Tani: Journal of Sustainable Agriculture |
| spelling | doaj.art-e0202fa22ddc4eb9b1b8853428628a832023-09-02T17:50:18ZengUniversitas Sebelas Maret, Faculty of AgricultureCaraka Tani: Journal of Sustainable Agriculture2613-94562599-25702017-08-0129111610.20961/carakatani.v29i1.1329011130ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)Syarifuddin Hasan0Fakultas Pertanian Universitas Sebelas Maret Surakarta dan saat ini menjabat sebagai Menteri Negara Koperasi dan UKMThis article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that customer value has high significant influenced to desired services, but it has negative influenced to loyality. It means that customer loyality will be decrease if their expectation and perception of satisfaction is too high. Meanwhile, the study pointed out that positive and significant influence of adequated services to loyallity. So, whenever adequated services goes up it will increase customer loyality as well.https://jurnal.uns.ac.id/carakatani/article/view/13290Customer ValueSatisfactionLoyalityMarketing Mix |
| spellingShingle | Syarifuddin Hasan ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng) Caraka Tani: Journal of Sustainable Agriculture Customer Value Satisfaction Loyality Marketing Mix |
| title | ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng) |
| title_full | ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng) |
| title_fullStr | ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng) |
| title_full_unstemmed | ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng) |
| title_short | ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng) |
| title_sort | analisis nilai pelanggan terhadap kepuasan dan loyalitas studi kasus pada bmt cengkareng |
| topic | Customer Value Satisfaction Loyality Marketing Mix |
| url | https://jurnal.uns.ac.id/carakatani/article/view/13290 |
| work_keys_str_mv | AT syarifuddinhasan analisisnilaipelangganterhadapkepuasandanloyalitasstudikasuspadabmtcengkareng |