Measuring consumer awareness in the Eastern Cape
The main objective of this study was to measure and compare different levels of consumer awareness amongst a multi-cultural sample of urban and rural consumers in the Eastern Cape. The study is based on past research in the field and used an extended version of a questionnaire developed for urban sa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1998-06-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/642 |