Human Preferences for Colorful Birds: Vivid Colors or Pattern?

In a previous study, we found that the shape of a bird, rather than its color, plays a major role in the determination of human preferences. Thus, in the present study, we asked whether the preferences of human respondents towards uniformly shaped, colorful birds are determined by pattern rather tha...

Full description

Bibliographic Details
Main Authors: Silvie Lišková, Eva Landová, Daniel Frynta
Format: Article
Language:English
Published: SAGE Publishing 2015-04-01
Series:Evolutionary Psychology
Online Access:https://doi.org/10.1177/147470491501300203