Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators

Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators

This study investigates the predictors and mediators of branded functional beverage consumption behaviour (CB) within the Gen Z demographic group in Bulgaria. An integrated model based on two widely known psychosocial theories was developed to examine the relationships between the consumers’ persona...

ver descrição completa

Detalhes bibliográficos
Principais autores:	Teofana Dimitrova, Iliana Ilieva
Formato:	Artigo
Idioma:	English
Publicado em:	MDPI AG 2023-08-01
coleção:	Behavioral Sciences
Assuntos:	protection motivation theory value–belief–norm theory consumption behaviour functional beverages COVID-19
Acesso em linha:	https://www.mdpi.com/2076-328X/13/8/670

Registros relacionados

Exploring Factors Affecting Sustainable Consumption Behaviour
por: Teofana Dimitrova, et al.
Publicado em: (2022-11-01)

Understanding the behavioral determinants of adolescents’ water consumption: A cross-country comparative study
por: Saskia C.M. Franken, et al.
Publicado em: (2023-12-01)

Antecedents of Workplace Energy Saving Behaviour: An Integration of the Theory of Planned Behaviour and Norm Activation Model
por: Olawale Fatoki
Publicado em: (2023-07-01)

Consumptive Behaviour of Gen-Z and Identity in the Digital Era
por: Rahma Hayati Harahap, et al.
Publicado em: (2023-10-01)

The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry
por: Cristina Calvo-Porral, et al.
Publicado em: (2021-04-01)

Coffee and beverages are the major contributors to polyphenol consumption from food and beverages in Japanese middle-aged women
por: Yoichi Fukushima, et al.
Publicado em: (2014-01-01)

Unpacking the Underpinnings of Collaborative Consumption in Central Asia: Perspectives from Kyrgyzstan
por: Rodica Ianole-Călin, et al.
Publicado em: (2024-06-01)

Beverages and sugar-sweetened beverages consumption pattern and amount among adolescents using beverage frequency questionnaire: cross-sectional study
por: Tahrir M. Aldhirgham, et al.
Publicado em: (2025-01-01)

Using artificial intelligence for academic writing in higher education: the perspectives of university students in Ghana
por: Gifty Edna Anani, et al.
Publicado em: (2025-02-01)

Behaviour and decision making of Czech consumers when buying beverages
por: M. Foret, et al.
Publicado em: (2006-07-01)

Attitudes, subjective norms and perceived behavioural control factors influencing Canadian secondary school students’ milk and milk alternatives consumption
por: Carise M Thompson, et al.
Publicado em: (2024-01-01)

Declines in Sugar-Sweetened Beverage Consumption Among Children in Los Angeles County, 2007 and 2011
por: Paul A. Simon, MD, MPH, et al.
Publicado em: (2013-01-01)

The impact of Gen Z's pro-environmental behavior on sustainable development goals through tree planting
por: Raghu Raman, et al.
Publicado em: (2024-12-01)

Analysis on status of milk beverage consumption among the population in nine provinces of China
por: Feng PAN, et al.
Publicado em: (2020-05-01)

I Consume, Therefore I Am? Hyperconsumption Behavior: Scale Development and Validation
por: Teofana Dimitrova, et al.
Publicado em: (2022-11-01)

Creating Shared Norms in Schools — A Theoretical Approach
por: Maryanne Macdonald, et al.
Publicado em: (2016-04-01)

The The Role of Health Consciousness and Trust on Gen Y and Gen Z Intention to Purchase Functional Beverages
por: Firya Fadhila Fathin, et al.
Publicado em: (2023-11-01)

Applying the temporal self-regulation theory to understand sugar-sweetened beverage consumption among Chinese college students
por: Hui-Lan Xiao, et al.
Publicado em: (2023-12-01)

Theoretical approaches to food waste behaviours: An overview
por: Dane Chia, et al.
Publicado em: (2024-05-01)

Exploring the association between consumption of different types of beverages and erectile dysfunction in US men: evidence from NHANES 2003–2004 data
por: Liwei Wu, et al.
Publicado em: (2025-12-01)

Pattern of Fast Food and Sugar-Sweetened Beverages Consumption among Students of Lahore Medical and Dental College, Lahore
por: Saadia Maqbool, et al.
Publicado em: (2024-05-01)

De-normalizing sugar-sweetened beverage consumption: effects of tax measures on social norms and attitudes in the California Bay Area
por: Emily Altman, et al.
Publicado em: (2024-11-01)

Recent developments in applied demand analysis : alcohol, advertising and global consumption /
por: Selvanathan, E.Antony 1954-, et al.
Publicado em: (1995)

Sugar-sweetened Beverages consumption among school-age children in Zhejiang Province
por: ZHAO Dong, et al.
Publicado em: (2022-01-01)

Beverage quality and safety /
por: Foster, Tammy, et al.
Publicado em: (2003)

Beverages : carbonated and noncarbonated/
por: 178173 Woodroof, Jasper Guy, et al.
Publicado em: (1981)

Entrepreneurial intentions of Gen Z university students and entrepreneurial constraints in Bangladesh
por: Mohammad Imtiaz Hossain, et al.
Publicado em: (2023-03-01)

Perceived Stress Is Directly Associated with Major Consumption of Sugar-Sweetened Beverages among Public University Students
por: Cesar Campos-Ramírez, et al.
Publicado em: (2023-03-01)

Effect of provision of non-alcoholic beverages on alcohol consumption: a randomized controlled study
por: Hisashi Yoshimoto, et al.
Publicado em: (2023-10-01)

Tourists' intention to visit green hotels: building on the theory of planned behaviour and the value-belief-norm theory
por: Muhammad Ashraf Fauzi, et al.
Publicado em: (2024-06-01)

Analysis on beverage consumption status and influence factors of primary and secondary school students in Hebei Province
por: QIAO Xiaofang, et al.
Publicado em: (2023-06-01)

Exploring entrepreneurial intentions: integrating Kolb’s experiential learning theory with Ajzen’s theory of planned behaviour
por: Pushparaj M. Nayak, et al.
Publicado em: (2024-12-01)

Perceptions of Young People Regarding the Tax on Sweetened Drinks in Poland and an Assessment of Changes in Their Consumption in Terms of Taxation
por: Regina Ewa Wierzejska, et al.
Publicado em: (2024-09-01)

Causal association among smoking, bitter beverage consumption, and risk of osteoporosis: a two-sample mendelian randomization-based study
por: Yanqian Wu, et al.
Publicado em: (2025-01-01)

Antecedents to Faroese student teachers’ citizenship behaviour
por: Eyvind Elstad, et al.
Publicado em: (2023-11-01)

Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience
por: Yuma Luqman Adhli, et al.
Publicado em: (2024-06-01)

Merchants of drink : transnational control of world beverages/
por: 224465 Clairmonte, Federick, et al.
Publicado em: (1988)

Prevalence, patterns, clinico-social, and behavioral factors associated with the consumption of sugar-sweetened beverages among undergraduate medical students of central India
por: Soumya Kanti Mandal, et al.
Publicado em: (2022-01-01)

Establishment of probability assessment parameters of consumption of alcoholic beverage based on the contact area
por: LI Shan, et al.
Publicado em: (2022-09-01)

Investigating college students' green food consumption intentions in China: integrating the Theory of Planned Behavior and Norm Activation Theory
por: Jiaxin He, et al.
Publicado em: (2024-06-01)