Socio-psychological antecedents of pro-environmental intentions and behaviors among Iranian rural women: An integrative framework
The main purpose of this research was to identify factors influencing Iranian rural women’s pro-environmental intentions and behaviors by integrating the Theory of Planned Behavior and the Value-Belief-Norm theory into a theoretical framework. The model was tested using the partial least squares str...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-09-01
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| Series: | Frontiers in Environmental Science |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fenvs.2022.979728/full |
| _version_ | 1818017269159034880 |
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| author | Saeid Karimi Sahra Mohammadimehr |
| author_facet | Saeid Karimi Sahra Mohammadimehr |
| author_sort | Saeid Karimi |
| collection | DOAJ |
| description | The main purpose of this research was to identify factors influencing Iranian rural women’s pro-environmental intentions and behaviors by integrating the Theory of Planned Behavior and the Value-Belief-Norm theory into a theoretical framework. The model was tested using the partial least squares structural equation modeling (PLS-SEM) on data collected through a questionnaire survey from 332 Iranian rural women. The results indicated that the integrated model could account for 67 and 29 percent of the variance in pro-environmental intentions and behaviors, respectively. Perceived behavioral control was the strongest antecedent of pro-environmental behaviors, followed by intention. Perceived behavioral control was also the strongest direct determinant of intentions, followed by subjective norms and attitudes. In addition, the results revealed that awareness of consequences was indirectly and significantly related to intention through subjective norms, attitudes, and perceived behavioral control. Overall, the results provided a strong support for the integrative model and yielded more insight into socio-psychological factors influencing Iranian rural women’s pro-environmental intentions and behaviors. The empirical findings of this study can be used by researchers, policymakers, and governments to develop and implement effective programs to promote sustainable behaviors among rural women. |
| first_indexed | 2024-04-14T07:25:00Z |
| format | Article |
| id | doaj.art-e06a2072cc034f81aee18f2f1421e8e3 |
| institution | Directory Open Access Journal |
| issn | 2296-665X |
| language | English |
| last_indexed | 2024-04-14T07:25:00Z |
| publishDate | 2022-09-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Environmental Science |
| spelling | doaj.art-e06a2072cc034f81aee18f2f1421e8e32022-12-22T02:06:03ZengFrontiers Media S.A.Frontiers in Environmental Science2296-665X2022-09-011010.3389/fenvs.2022.979728979728Socio-psychological antecedents of pro-environmental intentions and behaviors among Iranian rural women: An integrative frameworkSaeid Karimi0Sahra Mohammadimehr1Faculty of Agriculture, Bu-Ali Sina University, Hamedan, IranShiraz University, Shiraz, IranThe main purpose of this research was to identify factors influencing Iranian rural women’s pro-environmental intentions and behaviors by integrating the Theory of Planned Behavior and the Value-Belief-Norm theory into a theoretical framework. The model was tested using the partial least squares structural equation modeling (PLS-SEM) on data collected through a questionnaire survey from 332 Iranian rural women. The results indicated that the integrated model could account for 67 and 29 percent of the variance in pro-environmental intentions and behaviors, respectively. Perceived behavioral control was the strongest antecedent of pro-environmental behaviors, followed by intention. Perceived behavioral control was also the strongest direct determinant of intentions, followed by subjective norms and attitudes. In addition, the results revealed that awareness of consequences was indirectly and significantly related to intention through subjective norms, attitudes, and perceived behavioral control. Overall, the results provided a strong support for the integrative model and yielded more insight into socio-psychological factors influencing Iranian rural women’s pro-environmental intentions and behaviors. The empirical findings of this study can be used by researchers, policymakers, and governments to develop and implement effective programs to promote sustainable behaviors among rural women.https://www.frontiersin.org/articles/10.3389/fenvs.2022.979728/fullpro-environmental behaviorstheory of planned behaviorvalue-belief-norm theoryrural womenself-interest motivepro-social motive |
| spellingShingle | Saeid Karimi Sahra Mohammadimehr Socio-psychological antecedents of pro-environmental intentions and behaviors among Iranian rural women: An integrative framework Frontiers in Environmental Science pro-environmental behaviors theory of planned behavior value-belief-norm theory rural women self-interest motive pro-social motive |
| title | Socio-psychological antecedents of pro-environmental intentions and behaviors among Iranian rural women: An integrative framework |
| title_full | Socio-psychological antecedents of pro-environmental intentions and behaviors among Iranian rural women: An integrative framework |
| title_fullStr | Socio-psychological antecedents of pro-environmental intentions and behaviors among Iranian rural women: An integrative framework |
| title_full_unstemmed | Socio-psychological antecedents of pro-environmental intentions and behaviors among Iranian rural women: An integrative framework |
| title_short | Socio-psychological antecedents of pro-environmental intentions and behaviors among Iranian rural women: An integrative framework |
| title_sort | socio psychological antecedents of pro environmental intentions and behaviors among iranian rural women an integrative framework |
| topic | pro-environmental behaviors theory of planned behavior value-belief-norm theory rural women self-interest motive pro-social motive |
| url | https://www.frontiersin.org/articles/10.3389/fenvs.2022.979728/full |
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