Articulation of the internal communication process in the strategic management of companies: transport terminal case of Ocaña, Norte de Santander
The purpose of the research carried out was to carry out internal communication audits to establish lines of action that would lead to the improvement of internal communication processes, in this case the Ocaña Transport Terminal, Norte de Santander. For this, the application of open interviews with...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad Francisco de Paula Santander Ocaña
2016-12-01
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| Series: | Revista Ingenio |
| Subjects: | |
| Online Access: | https://revistas.ufps.edu.co/index.php/ingenio/article/view/2111/2051 |
| Summary: | The purpose of the research carried out was to carry out internal communication audits to establish lines of action that would lead to the improvement of internal communication processes, in this case the Ocaña Transport Terminal, Norte de Santander. For this, the application of open interviews with different actors that make up the plant of workers of said company was used, resulting in important findings in terms of culture and corporate identity, in order to propose a strategy made up of different activities that lead to the achievement of the missionary objectives of the company. |
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| ISSN: | 2011-642X 2389-864X |