Articulation of the internal communication process in the strategic management of companies: transport terminal case of Ocaña, Norte de Santander
The purpose of the research carried out was to carry out internal communication audits to establish lines of action that would lead to the improvement of internal communication processes, in this case the Ocaña Transport Terminal, Norte de Santander. For this, the application of open interviews with...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Francisco de Paula Santander Ocaña
2016-12-01
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| Series: | Revista Ingenio |
| Subjects: | |
| Online Access: | https://revistas.ufps.edu.co/index.php/ingenio/article/view/2111/2051 |
| _version_ | 1798014306567061504 |
|---|---|
| author | Claudia Marcela Durán Chinchilla Eduardo Sánchez Navarro |
| author_facet | Claudia Marcela Durán Chinchilla Eduardo Sánchez Navarro |
| author_sort | Claudia Marcela Durán Chinchilla |
| collection | DOAJ |
| description | The purpose of the research carried out was to carry out internal communication audits to establish lines of action that would lead to the improvement of internal communication processes, in this case the Ocaña Transport Terminal, Norte de Santander. For this, the application of open interviews with different actors that make up the plant of workers of said company was used, resulting in important findings in terms of culture and corporate identity, in order to propose a strategy made up of different activities that lead to the achievement of the missionary objectives of the company. |
| first_indexed | 2024-04-11T15:15:24Z |
| format | Article |
| id | doaj.art-e0af61363e5e496c8bc0b19ae78ad35d |
| institution | Directory Open Access Journal |
| issn | 2011-642X 2389-864X |
| language | English |
| last_indexed | 2024-04-11T15:15:24Z |
| publishDate | 2016-12-01 |
| publisher | Universidad Francisco de Paula Santander Ocaña |
| record_format | Article |
| series | Revista Ingenio |
| spelling | doaj.art-e0af61363e5e496c8bc0b19ae78ad35d2022-12-22T04:16:30ZengUniversidad Francisco de Paula Santander OcañaRevista Ingenio2011-642X2389-864X2016-12-0111 Edición Especial1149157https://doi.org/10.22463/2011642X.2111Articulation of the internal communication process in the strategic management of companies: transport terminal case of Ocaña, Norte de SantanderClaudia Marcela Durán Chinchilla0https://orcid.org/0000-0001-9291-7841Eduardo Sánchez Navarro1https://orcid.org/0000-0002-7228-5258Universidad Francisco de Paula Santander OcañaUniversidad Francisco de Paula Santander OcañaThe purpose of the research carried out was to carry out internal communication audits to establish lines of action that would lead to the improvement of internal communication processes, in this case the Ocaña Transport Terminal, Norte de Santander. For this, the application of open interviews with different actors that make up the plant of workers of said company was used, resulting in important findings in terms of culture and corporate identity, in order to propose a strategy made up of different activities that lead to the achievement of the missionary objectives of the company.https://revistas.ufps.edu.co/index.php/ingenio/article/view/2111/2051comunicación organizacionalcomnunicación internaauditoría de comunicación |
| spellingShingle | Claudia Marcela Durán Chinchilla Eduardo Sánchez Navarro Articulation of the internal communication process in the strategic management of companies: transport terminal case of Ocaña, Norte de Santander Revista Ingenio comunicación organizacional comnunicación interna auditoría de comunicación |
| title | Articulation of the internal communication process in the strategic management of companies: transport terminal case of Ocaña, Norte de Santander |
| title_full | Articulation of the internal communication process in the strategic management of companies: transport terminal case of Ocaña, Norte de Santander |
| title_fullStr | Articulation of the internal communication process in the strategic management of companies: transport terminal case of Ocaña, Norte de Santander |
| title_full_unstemmed | Articulation of the internal communication process in the strategic management of companies: transport terminal case of Ocaña, Norte de Santander |
| title_short | Articulation of the internal communication process in the strategic management of companies: transport terminal case of Ocaña, Norte de Santander |
| title_sort | articulation of the internal communication process in the strategic management of companies transport terminal case of ocana norte de santander |
| topic | comunicación organizacional comnunicación interna auditoría de comunicación |
| url | https://revistas.ufps.edu.co/index.php/ingenio/article/view/2111/2051 |
| work_keys_str_mv | AT claudiamarceladuranchinchilla articulationoftheinternalcommunicationprocessinthestrategicmanagementofcompaniestransportterminalcaseofocananortedesantander AT eduardosancheznavarro articulationoftheinternalcommunicationprocessinthestrategicmanagementofcompaniestransportterminalcaseofocananortedesantander |