De l’étiquette à la marque : la labellisation comme unificateur des projets territoriaux ?

Labelling, label and label evolution in cultural and touristic domains offer many laboratories to seize the speeches and the singular practices of sustainable development on territories. They impulse practices which spread until becoming standard, certification or brand. Label distinguishes and qual...

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Bibliographic Details
Main Authors: Valia Filloz, Valérie Colomb
Format: Article
Language:fra
Published: Réseau Développement Durable et Territoires Fragiles
Series:Développement Durable et Territoires
Subjects:
Online Access:https://journals.openedition.org/developpementdurable/8998
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author Valia Filloz
Valérie Colomb
author_facet Valia Filloz
Valérie Colomb
author_sort Valia Filloz
collection DOAJ
description Labelling, label and label evolution in cultural and touristic domains offer many laboratories to seize the speeches and the singular practices of sustainable development on territories. They impulse practices which spread until becoming standard, certification or brand. Label distinguishes and qualifies a territory. We examine how links between tourism, culture and territory built themselves, how the notion of sustainable development took shape in the framework texts (stakes and targets) about tourism and culture, to see finally which processes, from a representative sample, lead labels to set up concretely a new interdependence order on sustainable territories.
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spelling doaj.art-e0bd72bab12b44f7b11965af178156bf2024-02-13T15:28:39ZfraRéseau Développement Durable et Territoires FragilesDéveloppement Durable et Territoires1772-99712210.4000/developpementdurable.8998De l’étiquette à la marque : la labellisation comme unificateur des projets territoriaux ?Valia FillozValérie ColombLabelling, label and label evolution in cultural and touristic domains offer many laboratories to seize the speeches and the singular practices of sustainable development on territories. They impulse practices which spread until becoming standard, certification or brand. Label distinguishes and qualifies a territory. We examine how links between tourism, culture and territory built themselves, how the notion of sustainable development took shape in the framework texts (stakes and targets) about tourism and culture, to see finally which processes, from a representative sample, lead labels to set up concretely a new interdependence order on sustainable territories.https://journals.openedition.org/developpementdurable/8998sustainable developmentcommunicationculturetourismterritorieslabel
spellingShingle Valia Filloz
Valérie Colomb
De l’étiquette à la marque : la labellisation comme unificateur des projets territoriaux ?
Développement Durable et Territoires
sustainable development
communication
culture
tourism
territories
label
title De l’étiquette à la marque : la labellisation comme unificateur des projets territoriaux ?
title_full De l’étiquette à la marque : la labellisation comme unificateur des projets territoriaux ?
title_fullStr De l’étiquette à la marque : la labellisation comme unificateur des projets territoriaux ?
title_full_unstemmed De l’étiquette à la marque : la labellisation comme unificateur des projets territoriaux ?
title_short De l’étiquette à la marque : la labellisation comme unificateur des projets territoriaux ?
title_sort de l etiquette a la marque la labellisation comme unificateur des projets territoriaux
topic sustainable development
communication
culture
tourism
territories
label
url https://journals.openedition.org/developpementdurable/8998
work_keys_str_mv AT valiafilloz deletiquettealamarquelalabellisationcommeunificateurdesprojetsterritoriaux
AT valeriecolomb deletiquettealamarquelalabellisationcommeunificateurdesprojetsterritoriaux