POLICIES FOR SUPPORTING INTERNATIONAL EVENTS PROMOTION IN BRAZIL: ICCA RANKING ANALYSIS FROM 2003 TO 2009
In this article relation between the amount of international events held in Brazil from 2003 to 2009 according to the International Conference and Convention Association (ICCA) ranking and the recent EMBRATUR federal policy for supporting events organization is analyzed. It is a qualitative research...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação em Turismo
2012-03-01
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| Series: | Revista Brasileira de Pesquisa em Turismo |
| Subjects: | |
| Online Access: | https://rbtur.org.br/rbtur/article/view/440 |
| Summary: | In this article relation between the amount of international events held in Brazil from 2003 to 2009 according to the International Conference and Convention Association (ICCA) ranking and the recent EMBRATUR federal policy for supporting events organization is analyzed. It is a qualitative research based upon secondary data and field research including interviews with EMBRATUR managers responsible for policies as well as questionnaires applied to heads of Convention Bureaux who benefit from that policy and help implementing it. The outcome is that in the opinions of both sectors supporting policy is one of the factors that helped bring more international events to Brazil. |
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| ISSN: | 1982-6125 |