Comparative models in customer base analysis: parametric model and observation-driven model

Comparative models in customer base analysis: parametric model and observation-driven model

This study conducts a dynamic rolling comparison between the Pareto/NBD model (parametric model) and machine learning algorithms (observation-driven models) in customer base analysis, which the literature has not comprehensively investigated before. The aim is to find the comparative edge of these t...

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Bibliographic Details
Main Author: Shao-Ming Xie
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2020-10-01
Series:Journal of Business Economics and Management
Subjects:
BTYD
parametric model
Pareto/NBD model
observation-driven model
machine learning
customer base analysis
Online Access:https://www.mla.vgtu.lt/index.php/JBEM/article/view/13194

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