Bias against AI art can enhance perceptions of human creativity
Abstract The contemporary art world is conservatively estimated to be a $65 billion USD market that employs millions of human artists, sellers, and collectors globally. Recent attention paid to AI-made art in prestigious galleries, museums, and popular media has provoked debate around how these stat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Nature Portfolio
2023-11-01
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| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-023-45202-3 |
| _version_ | 1797636931307175936 |
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| author | C. Blaine Horton Jr Michael W. White Sheena S. Iyengar |
| author_facet | C. Blaine Horton Jr Michael W. White Sheena S. Iyengar |
| author_sort | C. Blaine Horton Jr |
| collection | DOAJ |
| description | Abstract The contemporary art world is conservatively estimated to be a $65 billion USD market that employs millions of human artists, sellers, and collectors globally. Recent attention paid to AI-made art in prestigious galleries, museums, and popular media has provoked debate around how these statistics will change. Unanswered questions fuel growing anxieties. Are AI-made and human-made art evaluated in the same ways? How will growing exposure to AI-made art impact evaluations of human creativity? Our research uses a psychological lens to explore these questions in the realm of visual art. We find that people devalue art labeled as AI-made across a variety of dimensions, even when they report it is indistinguishable from human-made art, and even when they believe it was produced collaboratively with a human. We also find that comparing images labeled as human-made to images labeled as AI-made increases perceptions of human creativity, an effect that can be leveraged to increase the value of human effort. Results are robust across six experiments (N = 2965) using a range of human-made and AI-made stimuli and incorporating representative samples of the US population. Finally, we highlight conditions that strengthen effects as well as dimensions where AI-devaluation effects are more pronounced. |
| first_indexed | 2024-03-11T12:41:10Z |
| format | Article |
| id | doaj.art-e0e6cdfa5531486c8ba93ec13c8dfa41 |
| institution | Directory Open Access Journal |
| issn | 2045-2322 |
| language | English |
| last_indexed | 2024-03-11T12:41:10Z |
| publishDate | 2023-11-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj.art-e0e6cdfa5531486c8ba93ec13c8dfa412023-11-05T12:18:27ZengNature PortfolioScientific Reports2045-23222023-11-0113111410.1038/s41598-023-45202-3Bias against AI art can enhance perceptions of human creativityC. Blaine Horton Jr0Michael W. White1Sheena S. Iyengar2Columbia Business SchoolColumbia Business SchoolColumbia Business SchoolAbstract The contemporary art world is conservatively estimated to be a $65 billion USD market that employs millions of human artists, sellers, and collectors globally. Recent attention paid to AI-made art in prestigious galleries, museums, and popular media has provoked debate around how these statistics will change. Unanswered questions fuel growing anxieties. Are AI-made and human-made art evaluated in the same ways? How will growing exposure to AI-made art impact evaluations of human creativity? Our research uses a psychological lens to explore these questions in the realm of visual art. We find that people devalue art labeled as AI-made across a variety of dimensions, even when they report it is indistinguishable from human-made art, and even when they believe it was produced collaboratively with a human. We also find that comparing images labeled as human-made to images labeled as AI-made increases perceptions of human creativity, an effect that can be leveraged to increase the value of human effort. Results are robust across six experiments (N = 2965) using a range of human-made and AI-made stimuli and incorporating representative samples of the US population. Finally, we highlight conditions that strengthen effects as well as dimensions where AI-devaluation effects are more pronounced.https://doi.org/10.1038/s41598-023-45202-3 |
| spellingShingle | C. Blaine Horton Jr Michael W. White Sheena S. Iyengar Bias against AI art can enhance perceptions of human creativity Scientific Reports |
| title | Bias against AI art can enhance perceptions of human creativity |
| title_full | Bias against AI art can enhance perceptions of human creativity |
| title_fullStr | Bias against AI art can enhance perceptions of human creativity |
| title_full_unstemmed | Bias against AI art can enhance perceptions of human creativity |
| title_short | Bias against AI art can enhance perceptions of human creativity |
| title_sort | bias against ai art can enhance perceptions of human creativity |
| url | https://doi.org/10.1038/s41598-023-45202-3 |
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