Value Co-Creation Model in Interior Design Industry
ObjectiveThe purpose of this study is to identify the shortcomings in the field of value co-creation in the interior design industry. Despite much research on this subject, there are still many areas that have not been covered or have received little attention. Since the value-creation process does...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2022-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_87637_d71a7ea15099c1d788af26462b8a2a4e.pdf |
| Summary: | ObjectiveThe purpose of this study is to identify the shortcomings in the field of value co-creation in the interior design industry. Despite much research on this subject, there are still many areas that have not been covered or have received little attention. Since the value-creation process does not occur by itself, it is vital to construct a framework that considers all of its aspects and determines its existential nature. MethodologyThis study conducted a meta-synthesis of the available academic literature review and applied the grounded theory method to identify the shortcomings and provide a model of value co-creation in the interior design industry. The required data was collected via conducting one-to-one interviews with 20 contractors and customers. The reliability of interviews was approved by evaluating the intercoder reliability (ICR). FindingsIn this study, risks and challenges were identified as contextual factors and negative consequences of value creation in terms of consequences. These findings were less mentioned in similar studies conducted in this field. The size of the projects, the characteristics of their parties, and those of the industry acted as the environmental and intervening variables in this study. Increasing trust during collaboration proved to be an important factor in value co-creation, which is different from the trust before value co-creation. Common strategies also played an influential role in value co-creation.ConclusionThere are some differences between the interior design industry, which relies on close interaction among the parties, and the industries of public services and manufacturing. Since value co-creation requires the active participation of the parties, further studies should be done to develop joint strategies to promote more bilateral cooperation and find common points among the actors. |
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| ISSN: | 2008-5907 2423-5091 |