Spectacular International Labor Law: Ambush Counter-Marketing In the Spotlight of Qatar’s 2022 FIFA World Cup
One year ago, the Qatar World Cup was in full swing, and Qatar was omnipresent in our public and private spheres. For many, the Qatar 2022 World Cup will forever be intimately connected with the plight of migrant workers. This Article dives into the confluence of spectacle, counter-marketing, intern...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2023-12-01
|
| Series: | German Law Journal |
| Subjects: | |
| Online Access: | https://www.cambridge.org/core/product/identifier/S2071832224000038/type/journal_article |
| _version_ | 1797257645722173440 |
|---|---|
| author | Antoine Duval |
| author_facet | Antoine Duval |
| author_sort | Antoine Duval |
| collection | DOAJ |
| description | One year ago, the Qatar World Cup was in full swing, and Qatar was omnipresent in our public and private spheres. For many, the Qatar 2022 World Cup will forever be intimately connected with the plight of migrant workers. This Article dives into the confluence of spectacle, counter-marketing, international—labor and human rights—law, and local reforms, which came together in the long decade which followed FIFA’s fateful decision in December 2010 to give the 2022 World Cup to Qatar. It starts by situating the FIFA World Cup 2022 within Qatar’s drive for soft power and nation branding, before turning to re-counting how the 2022 World Cup was “ambushed” in the name of Qatar’s migrant workers and their rights, putting the issue on the global agenda and triggering the involvement of the ILO. Thereafter, the Article discusses the effects of this ambush counter-marketing by engaging with the labor reforms introduced by the Qatari government, while highlighting their limits in terms of scope and implementation. The Article concludes with a general discussion on the blind spots and shortcomings of the turn to counter-marketing as a strategy to vindicate international human rights or labor rights. |
| first_indexed | 2024-04-24T22:40:56Z |
| format | Article |
| id | doaj.art-e10218b62b1e4383ae20b6573107123a |
| institution | Directory Open Access Journal |
| issn | 2071-8322 |
| language | English |
| last_indexed | 2024-04-24T22:40:56Z |
| publishDate | 2023-12-01 |
| publisher | Cambridge University Press |
| record_format | Article |
| series | German Law Journal |
| spelling | doaj.art-e10218b62b1e4383ae20b6573107123a2024-03-19T05:10:57ZengCambridge University PressGerman Law Journal2071-83222023-12-01241712172810.1017/glj.2024.3Spectacular International Labor Law: Ambush Counter-Marketing In the Spotlight of Qatar’s 2022 FIFA World CupAntoine Duval0https://orcid.org/0000-0003-2737-3539T.M.C. Asser Institute, The Hague, NetherlandsOne year ago, the Qatar World Cup was in full swing, and Qatar was omnipresent in our public and private spheres. For many, the Qatar 2022 World Cup will forever be intimately connected with the plight of migrant workers. This Article dives into the confluence of spectacle, counter-marketing, international—labor and human rights—law, and local reforms, which came together in the long decade which followed FIFA’s fateful decision in December 2010 to give the 2022 World Cup to Qatar. It starts by situating the FIFA World Cup 2022 within Qatar’s drive for soft power and nation branding, before turning to re-counting how the 2022 World Cup was “ambushed” in the name of Qatar’s migrant workers and their rights, putting the issue on the global agenda and triggering the involvement of the ILO. Thereafter, the Article discusses the effects of this ambush counter-marketing by engaging with the labor reforms introduced by the Qatari government, while highlighting their limits in terms of scope and implementation. The Article concludes with a general discussion on the blind spots and shortcomings of the turn to counter-marketing as a strategy to vindicate international human rights or labor rights.https://www.cambridge.org/core/product/identifier/S2071832224000038/type/journal_articleTransnational lawWorld Cup 2022FIFAQatarInternational Labor LawLabor rightsHuman RightsMigrant WorkersCounter-MarketingKafalaNaming and shamingILO |
| spellingShingle | Antoine Duval Spectacular International Labor Law: Ambush Counter-Marketing In the Spotlight of Qatar’s 2022 FIFA World Cup German Law Journal Transnational law World Cup 2022 FIFA Qatar International Labor Law Labor rights Human Rights Migrant Workers Counter-Marketing Kafala Naming and shaming ILO |
| title | Spectacular International Labor Law: Ambush Counter-Marketing In the Spotlight of Qatar’s 2022 FIFA World Cup |
| title_full | Spectacular International Labor Law: Ambush Counter-Marketing In the Spotlight of Qatar’s 2022 FIFA World Cup |
| title_fullStr | Spectacular International Labor Law: Ambush Counter-Marketing In the Spotlight of Qatar’s 2022 FIFA World Cup |
| title_full_unstemmed | Spectacular International Labor Law: Ambush Counter-Marketing In the Spotlight of Qatar’s 2022 FIFA World Cup |
| title_short | Spectacular International Labor Law: Ambush Counter-Marketing In the Spotlight of Qatar’s 2022 FIFA World Cup |
| title_sort | spectacular international labor law ambush counter marketing in the spotlight of qatar s 2022 fifa world cup |
| topic | Transnational law World Cup 2022 FIFA Qatar International Labor Law Labor rights Human Rights Migrant Workers Counter-Marketing Kafala Naming and shaming ILO |
| url | https://www.cambridge.org/core/product/identifier/S2071832224000038/type/journal_article |
| work_keys_str_mv | AT antoineduval spectacularinternationallaborlawambushcountermarketinginthespotlightofqatars2022fifaworldcup |