Importance of Country-of-Origin on Different Product Categories Purchase Decision
Country of origin is an important factor in product evaluation process as well as for purchase decision. Its importance depends on the amount of information consumers have about the product and product category. This paper investigates the importance of coutry of origin in purchase decision-making p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-12-01
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| Series: | Marketing of Scientific and Research Organizations |
| Subjects: | |
| Online Access: | https://doi.org/10.14611/minib.26.12.2017.11 |
| _version_ | 1797229686143582208 |
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| author | Krupka Zoran Arežina Darija |
| author_facet | Krupka Zoran Arežina Darija |
| author_sort | Krupka Zoran |
| collection | DOAJ |
| description | Country of origin is an important factor in product evaluation process as well as for purchase decision. Its importance depends on the amount of information consumers have about the product and product category. This paper investigates the importance of coutry of origin in purchase decision-making process for three different product categories: high risk and high level of consumer involvement in purchasing process (car), medium risk and midium level of consumer involvement in purchasing process (TV), and low risk and low level of consumer involvement in purchasing process (confectionery products). Also, this paper investigates importance of country of manufacturing for purchase decision-making process in relation to country of origin’s importance. Research was conducted on 215 respondents from Belgium and Republic of Croatia. Results have shown that country of origin is important only for car purchase, but not for TV and confectionery products. For all product categories, country of origin has been shown to be more important in the decision-making process than country of manufacturing. |
| first_indexed | 2024-04-24T15:16:32Z |
| format | Article |
| id | doaj.art-e1030bc496bb4b82a96a434e4ce4bafe |
| institution | Directory Open Access Journal |
| issn | 2353-8414 |
| language | English |
| last_indexed | 2024-04-24T15:16:32Z |
| publishDate | 2017-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Marketing of Scientific and Research Organizations |
| spelling | doaj.art-e1030bc496bb4b82a96a434e4ce4bafe2024-04-02T09:19:23ZengSciendoMarketing of Scientific and Research Organizations2353-84142017-12-01264355410.14611/minib.26.12.2017.11Importance of Country-of-Origin on Different Product Categories Purchase DecisionKrupka Zoran0Arežina Darija1Faculty of Economics & Business, University of Zagreb, CroatiaDassault Systemes 3DEXCITE, Brussels, BelgiumCountry of origin is an important factor in product evaluation process as well as for purchase decision. Its importance depends on the amount of information consumers have about the product and product category. This paper investigates the importance of coutry of origin in purchase decision-making process for three different product categories: high risk and high level of consumer involvement in purchasing process (car), medium risk and midium level of consumer involvement in purchasing process (TV), and low risk and low level of consumer involvement in purchasing process (confectionery products). Also, this paper investigates importance of country of manufacturing for purchase decision-making process in relation to country of origin’s importance. Research was conducted on 215 respondents from Belgium and Republic of Croatia. Results have shown that country of origin is important only for car purchase, but not for TV and confectionery products. For all product categories, country of origin has been shown to be more important in the decision-making process than country of manufacturing.https://doi.org/10.14611/minib.26.12.2017.11country of origincountry of manufacturingpurchase decision |
| spellingShingle | Krupka Zoran Arežina Darija Importance of Country-of-Origin on Different Product Categories Purchase Decision Marketing of Scientific and Research Organizations country of origin country of manufacturing purchase decision |
| title | Importance of Country-of-Origin on Different Product Categories Purchase Decision |
| title_full | Importance of Country-of-Origin on Different Product Categories Purchase Decision |
| title_fullStr | Importance of Country-of-Origin on Different Product Categories Purchase Decision |
| title_full_unstemmed | Importance of Country-of-Origin on Different Product Categories Purchase Decision |
| title_short | Importance of Country-of-Origin on Different Product Categories Purchase Decision |
| title_sort | importance of country of origin on different product categories purchase decision |
| topic | country of origin country of manufacturing purchase decision |
| url | https://doi.org/10.14611/minib.26.12.2017.11 |
| work_keys_str_mv | AT krupkazoran importanceofcountryoforiginondifferentproductcategoriespurchasedecision AT arezinadarija importanceofcountryoforiginondifferentproductcategoriespurchasedecision |