Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising
Social media advertising has become one of the most popular and profitable advertising modes in today’s business world. Thereby, many firms have adopted digital marketing strategies to promote their business and to increase customer purchases. This study was conducted to examine how identified infl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2022-09-01
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| Series: | Management Dynamics in the Knowledge Economy |
| Online Access: | https://www.managementdynamics.ro/index.php/journal/article/view/474 |