Setting the three-stage R&D shared portfolio methodology: an innovative approach to industry–university collaboration

Purpose – The purpose of this paper is to present an approach to start industry–university (I-U) collaboration through a stepped process aimed at building a portfolio of research and development (R&D) projects. Design/methodology/approach – It devises from an 18-month action-research program hel...

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Main Authors: Raoni Barros Bagno, Jonathan Simões Freitas
Format: Article
Language:Portuguese
Published: Emerald Publishing 2023-07-01
Series:REGE Revista de Gestão
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/REGE-07-2021-0108/full/pdf
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author Raoni Barros Bagno
Jonathan Simões Freitas
author_facet Raoni Barros Bagno
Jonathan Simões Freitas
author_sort Raoni Barros Bagno
collection DOAJ
description Purpose – The purpose of this paper is to present an approach to start industry–university (I-U) collaboration through a stepped process aimed at building a portfolio of research and development (R&D) projects. Design/methodology/approach – It devises from an 18-month action-research program held between a multinational automotive manufacturer and the a top-ranked Brazilian university. Findings – The three-stage R&D shared portfolio methodology results from a combined application of quality function deployment-like correlation matrices and roadmapping. A first matrix tackles industry interests and correlates product performance dimensions and components to reveal broad research areas of interest. A second matrix correlates research areas and engineering competences, highlighting the types of the required know-how from the university standpoint. Thirdly, academic experts help to fill a roadmap-like layer with possible collaborative R&D deliverables over time. Research limitations/implications – Since the study lies on a single experience, extensions to other contexts should be made with care. However, the proposal offers robust rationale and a set of supporting tools to nurture new applications. Practical implications – Theoretical and methodological reflections help managers tackling the long-standing problem of setting a shared R&D agenda. Originality/value – Literature on I-U collaboration tends or to over-emphasize the role of technology transfer offices in promoting the partnerships or to seek implications for public policy. This research offers a valuable approach to build shared R&D project portfolio from a managerial viewpoint, filling an academic gap and offering guidance for managers in both sides.
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spelling doaj.art-e11947b7b8a840e4bea6ba13cb182a892023-07-17T13:03:43ZporEmerald PublishingREGE Revista de Gestão1809-22762177-87362023-07-0130328229810.1108/REGE-07-2021-0108Setting the three-stage R&D shared portfolio methodology: an innovative approach to industry–university collaborationRaoni Barros Bagno0Jonathan Simões Freitas1Department of Production Engineering, Universidade Federal de Minas Gerais, Belo Horizonte, BrazilDepartment of Administrative Sciences, Universidade Federal de Minas Gerais, Belo Horizonte, BrazilPurpose – The purpose of this paper is to present an approach to start industry–university (I-U) collaboration through a stepped process aimed at building a portfolio of research and development (R&D) projects. Design/methodology/approach – It devises from an 18-month action-research program held between a multinational automotive manufacturer and the a top-ranked Brazilian university. Findings – The three-stage R&D shared portfolio methodology results from a combined application of quality function deployment-like correlation matrices and roadmapping. A first matrix tackles industry interests and correlates product performance dimensions and components to reveal broad research areas of interest. A second matrix correlates research areas and engineering competences, highlighting the types of the required know-how from the university standpoint. Thirdly, academic experts help to fill a roadmap-like layer with possible collaborative R&D deliverables over time. Research limitations/implications – Since the study lies on a single experience, extensions to other contexts should be made with care. However, the proposal offers robust rationale and a set of supporting tools to nurture new applications. Practical implications – Theoretical and methodological reflections help managers tackling the long-standing problem of setting a shared R&D agenda. Originality/value – Literature on I-U collaboration tends or to over-emphasize the role of technology transfer offices in promoting the partnerships or to seek implications for public policy. This research offers a valuable approach to build shared R&D project portfolio from a managerial viewpoint, filling an academic gap and offering guidance for managers in both sides.https://www.emerald.com/insight/content/doi/10.1108/REGE-07-2021-0108/full/pdfIndustry–university collaborationOpen innovationResearch and development
spellingShingle Raoni Barros Bagno
Jonathan Simões Freitas
Setting the three-stage R&D shared portfolio methodology: an innovative approach to industry–university collaboration
REGE Revista de Gestão
Industry–university collaboration
Open innovation
Research and development
title Setting the three-stage R&D shared portfolio methodology: an innovative approach to industry–university collaboration
title_full Setting the three-stage R&D shared portfolio methodology: an innovative approach to industry–university collaboration
title_fullStr Setting the three-stage R&D shared portfolio methodology: an innovative approach to industry–university collaboration
title_full_unstemmed Setting the three-stage R&D shared portfolio methodology: an innovative approach to industry–university collaboration
title_short Setting the three-stage R&D shared portfolio methodology: an innovative approach to industry–university collaboration
title_sort setting the three stage r d shared portfolio methodology an innovative approach to industry university collaboration
topic Industry–university collaboration
Open innovation
Research and development
url https://www.emerald.com/insight/content/doi/10.1108/REGE-07-2021-0108/full/pdf
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