The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science.

The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science.

We conducted a scoping systematic review with respect to how consumer engagement with interactive advertising is evaluated and if interactive features influence consumer recall, awareness, or comprehension of product claims and risk disclosures for informing regulatory science. MEDLINE, PsycINFO, Bu...

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Bibliographic Details
Main Authors: Kristen Giombi, Catherine Viator, Juliana Hoover, Janice Tzeng, Helen W Sullivan, Amie C O'Donoghue, Brian G Southwell, Leila C Kahwati
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0263339

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