In-depth analysis to develop a social marketing model to promote women's participation in waste segregation behaviour: A qualitative study
Waste separation is one of the key factors in managing solid waste and creating a healthy environment. Waste separation at source has always been associated with challenges. Therefore, this study was conducted to determine the perceptions of housewives and related parties regarding the factors that...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2024-04-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844024047212 |
| _version_ | 1797242984738062336 |
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| author | Babak Moeini Majid Barati Mohammad Khazaei Leili Tapak Maryam Hashemian |
| author_facet | Babak Moeini Majid Barati Mohammad Khazaei Leili Tapak Maryam Hashemian |
| author_sort | Babak Moeini |
| collection | DOAJ |
| description | Waste separation is one of the key factors in managing solid waste and creating a healthy environment. Waste separation at source has always been associated with challenges. Therefore, this study was conducted to determine the perceptions of housewives and related parties regarding the factors that influence waste separation behaviour and to identify approaches to improve behaviour based on the social marketing framework. This study was conducted as a qualitative content analysis in Amol City in 2022. The data was collected through semi-structured individual interviews. A total of 25 housewives were selected as main participants and 5 stakeholders through purposive selection. The results of the study included lack of awareness of recyclable materials (product), personal, family and environmental barriers (price), lack of doorstep collection of dry waste (place), and lack of use of appropriate technology (promotion). The lack of financial resources, inappropriate political measures and the coronavirus pandemic were also the causes of this challenge. Most participants cited environmental and educational deficits as the main reason for not separating waste. It is possible to improve waste sorting behaviour at source through appropriate behavioural interventions at the individual, social and environmental levels. Researchers can use the results of this study to design, implement and evaluate waste segregation intervention programmes for housewives. |
| first_indexed | 2024-04-24T18:47:54Z |
| format | Article |
| id | doaj.art-e147d2147b374ca29837ed4991274e5f |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-04-24T18:47:54Z |
| publishDate | 2024-04-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-e147d2147b374ca29837ed4991274e5f2024-03-27T04:52:42ZengElsevierHeliyon2405-84402024-04-01107e28690In-depth analysis to develop a social marketing model to promote women's participation in waste segregation behaviour: A qualitative studyBabak Moeini0Majid Barati1Mohammad Khazaei2Leili Tapak3Maryam Hashemian4Social Determinants of Health Research Center, Department of Public Health, School of Public Health, Hamadan University of Medical Sciences, Hamadan, IranDepartment of Public Health, School of Public Health, Autism Spectrum Disorders Research Center, Hamadan University of Medical Sciences, Hamadan, IranDepartment of Environmental Health, School of Public Health, Research Center for Health Sciences, Health Sciences & Technology Research Institute, Hamadan University of Medical Sciences, Hamadan, IranDepartment of Biostatistics, School of Public Health, Modelling of Noncommunicable Diseases Research Center, Hamadan University of Medical Sciences, Hamadan, IranHealth Education and Health Promotion, School of Public Health, Hamadan University of Medical Sciences, Hamadan, Iran; Corresponding author.Waste separation is one of the key factors in managing solid waste and creating a healthy environment. Waste separation at source has always been associated with challenges. Therefore, this study was conducted to determine the perceptions of housewives and related parties regarding the factors that influence waste separation behaviour and to identify approaches to improve behaviour based on the social marketing framework. This study was conducted as a qualitative content analysis in Amol City in 2022. The data was collected through semi-structured individual interviews. A total of 25 housewives were selected as main participants and 5 stakeholders through purposive selection. The results of the study included lack of awareness of recyclable materials (product), personal, family and environmental barriers (price), lack of doorstep collection of dry waste (place), and lack of use of appropriate technology (promotion). The lack of financial resources, inappropriate political measures and the coronavirus pandemic were also the causes of this challenge. Most participants cited environmental and educational deficits as the main reason for not separating waste. It is possible to improve waste sorting behaviour at source through appropriate behavioural interventions at the individual, social and environmental levels. Researchers can use the results of this study to design, implement and evaluate waste segregation intervention programmes for housewives.http://www.sciencedirect.com/science/article/pii/S2405844024047212Social marketingWaste segregationEducationContent analysisEnvironmental factorsNorms |
| spellingShingle | Babak Moeini Majid Barati Mohammad Khazaei Leili Tapak Maryam Hashemian In-depth analysis to develop a social marketing model to promote women's participation in waste segregation behaviour: A qualitative study Heliyon Social marketing Waste segregation Education Content analysis Environmental factors Norms |
| title | In-depth analysis to develop a social marketing model to promote women's participation in waste segregation behaviour: A qualitative study |
| title_full | In-depth analysis to develop a social marketing model to promote women's participation in waste segregation behaviour: A qualitative study |
| title_fullStr | In-depth analysis to develop a social marketing model to promote women's participation in waste segregation behaviour: A qualitative study |
| title_full_unstemmed | In-depth analysis to develop a social marketing model to promote women's participation in waste segregation behaviour: A qualitative study |
| title_short | In-depth analysis to develop a social marketing model to promote women's participation in waste segregation behaviour: A qualitative study |
| title_sort | in depth analysis to develop a social marketing model to promote women s participation in waste segregation behaviour a qualitative study |
| topic | Social marketing Waste segregation Education Content analysis Environmental factors Norms |
| url | http://www.sciencedirect.com/science/article/pii/S2405844024047212 |
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