Government Subsidy Strategies Considering Greenness on Agricultural Product E-Commerce Supply Chain
Based on the Stackelberg game theory, this paper explores the incentive effects of five government subsidy strategies on agricultural products in e-commerce. A two-tier e-commerce supply chain of one farmer and one e-commerce platform is constructed to examine the impact of five different government...
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MDPI AG
2023-03-01
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Series: | Mathematics |
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Online Access: | https://www.mdpi.com/2227-7390/11/7/1662 |
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author | Fangfang Guo Tao Zhang Xiuquan Huang Yaoguang Zhong |
author_facet | Fangfang Guo Tao Zhang Xiuquan Huang Yaoguang Zhong |
author_sort | Fangfang Guo |
collection | DOAJ |
description | Based on the Stackelberg game theory, this paper explores the incentive effects of five government subsidy strategies on agricultural products in e-commerce. A two-tier e-commerce supply chain of one farmer and one e-commerce platform is constructed to examine the impact of five different government subsidy strategies on the greenness of an agricultural product, the wholesale price, the selling price, and the profit of the supply chain. The results show that the effect of offering government subsidies is significant. Also, the direct subsidization from the government to a farmer has the maximum effect on the sales and greenness of the agricultural product. The results of this study provide policy implications for governments in establishing a sustainable mechanism through direct subsidization. |
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format | Article |
id | doaj.art-e147db3052cc48c59e44ea9e184a4ba5 |
institution | Directory Open Access Journal |
issn | 2227-7390 |
language | English |
last_indexed | 2024-03-11T05:31:13Z |
publishDate | 2023-03-01 |
publisher | MDPI AG |
record_format | Article |
series | Mathematics |
spelling | doaj.art-e147db3052cc48c59e44ea9e184a4ba52023-11-17T17:08:53ZengMDPI AGMathematics2227-73902023-03-01117166210.3390/math11071662Government Subsidy Strategies Considering Greenness on Agricultural Product E-Commerce Supply ChainFangfang Guo0Tao Zhang1Xiuquan Huang2Yaoguang Zhong3School of Economics and Management, Dongguan University of Technology, Dongguan 523808, ChinaFaculty of Humanities and Social Sciences, Macao Polytechnic University, Macau 999078, ChinaFaculty of Humanities and Social Sciences, Macao Polytechnic University, Macau 999078, ChinaSchool of Business, Dongguan Polytechnic, Dongguan 523808, ChinaBased on the Stackelberg game theory, this paper explores the incentive effects of five government subsidy strategies on agricultural products in e-commerce. A two-tier e-commerce supply chain of one farmer and one e-commerce platform is constructed to examine the impact of five different government subsidy strategies on the greenness of an agricultural product, the wholesale price, the selling price, and the profit of the supply chain. The results show that the effect of offering government subsidies is significant. Also, the direct subsidization from the government to a farmer has the maximum effect on the sales and greenness of the agricultural product. The results of this study provide policy implications for governments in establishing a sustainable mechanism through direct subsidization.https://www.mdpi.com/2227-7390/11/7/1662Stackelberg gamegovernment subsidiesagricultural products supply chaingreenness |
spellingShingle | Fangfang Guo Tao Zhang Xiuquan Huang Yaoguang Zhong Government Subsidy Strategies Considering Greenness on Agricultural Product E-Commerce Supply Chain Mathematics Stackelberg game government subsidies agricultural products supply chain greenness |
title | Government Subsidy Strategies Considering Greenness on Agricultural Product E-Commerce Supply Chain |
title_full | Government Subsidy Strategies Considering Greenness on Agricultural Product E-Commerce Supply Chain |
title_fullStr | Government Subsidy Strategies Considering Greenness on Agricultural Product E-Commerce Supply Chain |
title_full_unstemmed | Government Subsidy Strategies Considering Greenness on Agricultural Product E-Commerce Supply Chain |
title_short | Government Subsidy Strategies Considering Greenness on Agricultural Product E-Commerce Supply Chain |
title_sort | government subsidy strategies considering greenness on agricultural product e commerce supply chain |
topic | Stackelberg game government subsidies agricultural products supply chain greenness |
url | https://www.mdpi.com/2227-7390/11/7/1662 |
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