STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET
It is proved that the effective operation of a construction company in today's competitive market is based on the application of the principles of strategic positioning. The methodical approach to the sustainable market positioning of construction products. It is proved that the increase of com...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
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Dagestan State Technical University
2016-07-01
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| Series: | Вестник Дагестанского государственного технического университета: Технические науки |
| Subjects: | |
| Online Access: | https://vestnik.dgtu.ru/jour/article/view/187 |
| Summary: | It is proved that the effective operation of a construction company in today's competitive market is based on the application of the principles of strategic positioning. The methodical approach to the sustainable market positioning of construction products. It is proved that the increase of competitive advantages of construction products is largely determined by the correct choice of strategy of formation and use of the resource potential of construction enterprises. |
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| ISSN: | 2073-6185 2542-095X |