STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET
It is proved that the effective operation of a construction company in today's competitive market is based on the application of the principles of strategic positioning. The methodical approach to the sustainable market positioning of construction products. It is proved that the increase of com...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
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Dagestan State Technical University
2016-07-01
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| Series: | Вестник Дагестанского государственного технического университета: Технические науки |
| Subjects: | |
| Online Access: | https://vestnik.dgtu.ru/jour/article/view/187 |
| _version_ | 1797697850532954112 |
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| author | T. Y. Levitsky N. V. Zinchenko |
| author_facet | T. Y. Levitsky N. V. Zinchenko |
| author_sort | T. Y. Levitsky |
| collection | DOAJ |
| description | It is proved that the effective operation of a construction company in today's competitive market is based on the application of the principles of strategic positioning. The methodical approach to the sustainable market positioning of construction products. It is proved that the increase of competitive advantages of construction products is largely determined by the correct choice of strategy of formation and use of the resource potential of construction enterprises. |
| first_indexed | 2024-03-12T03:45:59Z |
| format | Article |
| id | doaj.art-e14e23c536b14430901f6fe1165928f7 |
| institution | Directory Open Access Journal |
| issn | 2073-6185 2542-095X |
| language | Russian |
| last_indexed | 2024-03-12T03:45:59Z |
| publishDate | 2016-07-01 |
| publisher | Dagestan State Technical University |
| record_format | Article |
| series | Вестник Дагестанского государственного технического университета: Технические науки |
| spelling | doaj.art-e14e23c536b14430901f6fe1165928f72023-09-03T12:58:02ZrusDagestan State Technical UniversityВестник Дагестанского государственного технического университета: Технические науки2073-61852542-095X2016-07-0137212413110.21822/2073-6185-2015-37-2-124-131186STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKETT. Y. Levitsky0N. V. Zinchenko1ФГБОУ ВО «Дагестанский гос- ударственный технический университет», г. МахачкалаФинансовый университет при Правительстве Российской Федерации (Краснодарский филиал), г. КраснодарIt is proved that the effective operation of a construction company in today's competitive market is based on the application of the principles of strategic positioning. The methodical approach to the sustainable market positioning of construction products. It is proved that the increase of competitive advantages of construction products is largely determined by the correct choice of strategy of formation and use of the resource potential of construction enterprises.https://vestnik.dgtu.ru/jour/article/view/187строительная продукциястратегическое позиционированиеконкурентные преимуществаконкурентоспособность |
| spellingShingle | T. Y. Levitsky N. V. Zinchenko STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET Вестник Дагестанского государственного технического университета: Технические науки строительная продукция стратегическое позиционирование конкурентные преимущества конкурентоспособность |
| title | STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET |
| title_full | STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET |
| title_fullStr | STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET |
| title_full_unstemmed | STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET |
| title_short | STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET |
| title_sort | strategic positioning of building products in a competitive market |
| topic | строительная продукция стратегическое позиционирование конкурентные преимущества конкурентоспособность |
| url | https://vestnik.dgtu.ru/jour/article/view/187 |
| work_keys_str_mv | AT tylevitsky strategicpositioningofbuildingproductsinacompetitivemarket AT nvzinchenko strategicpositioningofbuildingproductsinacompetitivemarket |