Effect of Relationship Quality in Collaboration and Innovation of Agricultural Service Supply Chain under Omni-Channel Model
The goal of this study is to investigate the regulation effect of relationship quality in the process of the omni-channel (OC) model on service supply chain (SSC) collaboration of agricultural products. Furthermore, it is also to explore the intermediary effect of SSC collaboration in the process of...
| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-11-01
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| Series: | Agriculture |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2077-0472/12/11/1932 |
| _version_ | 1827645244750954496 |
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| author | Baojun Yang Bo Yuan Ning Yang Yan Liu Ruiqi Jia Yongyan Wang Ting Miao Jianxu Liu Songsak Sriboonchitta |
| author_facet | Baojun Yang Bo Yuan Ning Yang Yan Liu Ruiqi Jia Yongyan Wang Ting Miao Jianxu Liu Songsak Sriboonchitta |
| author_sort | Baojun Yang |
| collection | DOAJ |
| description | The goal of this study is to investigate the regulation effect of relationship quality in the process of the omni-channel (OC) model on service supply chain (SSC) collaboration of agricultural products. Furthermore, it is also to explore the intermediary effect of SSC collaboration in the process of service innovation and OC. A questionnaire was developed, research data were gathered from businesses in the agricultural SSC in western China, and an empirical study was carried out by using the AMOS multivariate statistical analysis approach after a thorough review of the literature in recent years. The study demonstrates that the OC model has a considerable impact on service innovation, SSC collaboration has an intermediary effect, and the quality of supply chain (SC) relationships has a regulation effect in the model. The results inspire academics and industry professionals to focus on SSC collaboration, improve the OC model’s administration, and promote service innovation in agricultural SC. Finally, the paper proposes suggestions to promote agricultural product development in western China in terms of enhancing SSC collaboration, OC model, and service innovation. |
| first_indexed | 2024-03-09T18:32:42Z |
| format | Article |
| id | doaj.art-e15ff2f34cef4838a8d92220539ace7c |
| institution | Directory Open Access Journal |
| issn | 2077-0472 |
| language | English |
| last_indexed | 2024-03-09T18:32:42Z |
| publishDate | 2022-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Agriculture |
| spelling | doaj.art-e15ff2f34cef4838a8d92220539ace7c2023-11-24T07:25:21ZengMDPI AGAgriculture2077-04722022-11-011211193210.3390/agriculture12111932Effect of Relationship Quality in Collaboration and Innovation of Agricultural Service Supply Chain under Omni-Channel ModelBaojun Yang0Bo Yuan1Ning Yang2Yan Liu3Ruiqi Jia4Yongyan Wang5Ting Miao6Jianxu Liu7Songsak Sriboonchitta8School of Business, North Minzu University, Yinchuan 750021, ChinaSchool of Business, North Minzu University, Yinchuan 750021, ChinaSchool of Business, North Minzu University, Yinchuan 750021, ChinaSchool of Business, North Minzu University, Yinchuan 750021, ChinaSchool of Business, North Minzu University, Yinchuan 750021, ChinaSchool of Business, North Minzu University, Yinchuan 750021, ChinaSchool of Business, North Minzu University, Yinchuan 750021, ChinaSchool of Economics, Shandong University of Finance and Economics, Jinan 250014, ChinaFaculty of Economics, Chiang Mai University, Chiang Mai 52000, ThailandThe goal of this study is to investigate the regulation effect of relationship quality in the process of the omni-channel (OC) model on service supply chain (SSC) collaboration of agricultural products. Furthermore, it is also to explore the intermediary effect of SSC collaboration in the process of service innovation and OC. A questionnaire was developed, research data were gathered from businesses in the agricultural SSC in western China, and an empirical study was carried out by using the AMOS multivariate statistical analysis approach after a thorough review of the literature in recent years. The study demonstrates that the OC model has a considerable impact on service innovation, SSC collaboration has an intermediary effect, and the quality of supply chain (SC) relationships has a regulation effect in the model. The results inspire academics and industry professionals to focus on SSC collaboration, improve the OC model’s administration, and promote service innovation in agricultural SC. Finally, the paper proposes suggestions to promote agricultural product development in western China in terms of enhancing SSC collaboration, OC model, and service innovation.https://www.mdpi.com/2077-0472/12/11/1932omni-channel (OC) modelservice supply chain (SSC)agricultural productsservice innovationChina |
| spellingShingle | Baojun Yang Bo Yuan Ning Yang Yan Liu Ruiqi Jia Yongyan Wang Ting Miao Jianxu Liu Songsak Sriboonchitta Effect of Relationship Quality in Collaboration and Innovation of Agricultural Service Supply Chain under Omni-Channel Model Agriculture omni-channel (OC) model service supply chain (SSC) agricultural products service innovation China |
| title | Effect of Relationship Quality in Collaboration and Innovation of Agricultural Service Supply Chain under Omni-Channel Model |
| title_full | Effect of Relationship Quality in Collaboration and Innovation of Agricultural Service Supply Chain under Omni-Channel Model |
| title_fullStr | Effect of Relationship Quality in Collaboration and Innovation of Agricultural Service Supply Chain under Omni-Channel Model |
| title_full_unstemmed | Effect of Relationship Quality in Collaboration and Innovation of Agricultural Service Supply Chain under Omni-Channel Model |
| title_short | Effect of Relationship Quality in Collaboration and Innovation of Agricultural Service Supply Chain under Omni-Channel Model |
| title_sort | effect of relationship quality in collaboration and innovation of agricultural service supply chain under omni channel model |
| topic | omni-channel (OC) model service supply chain (SSC) agricultural products service innovation China |
| url | https://www.mdpi.com/2077-0472/12/11/1932 |
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