Effect of Relationship Quality in Collaboration and Innovation of Agricultural Service Supply Chain under Omni-Channel Model

Effect of Relationship Quality in Collaboration and Innovation of Agricultural Service Supply Chain under Omni-Channel Model

The goal of this study is to investigate the regulation effect of relationship quality in the process of the omni-channel (OC) model on service supply chain (SSC) collaboration of agricultural products. Furthermore, it is also to explore the intermediary effect of SSC collaboration in the process of...

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Bibliographic Details
Main Authors: Baojun Yang, Bo Yuan, Ning Yang, Yan Liu, Ruiqi Jia, Yongyan Wang, Ting Miao, Jianxu Liu, Songsak Sriboonchitta
Format: Article
Language:English
Published: MDPI AG 2022-11-01
Series:Agriculture
Subjects:
omni-channel (OC) model
service supply chain (SSC)
agricultural products
service innovation
China
Online Access:https://www.mdpi.com/2077-0472/12/11/1932

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