Virtual Farmers Markets
This reflective essay discusses the development, structure, operation, and transitioning of an online virtual farmers market in rural Ohio. In this model, customers order online and then pick up their fresh, local produce at a specified time and location. Through a combination of practitioner expe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lyson Center for Civic Agriculture and Food Systems
2020-08-01
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| Series: | Journal of Agriculture, Food Systems, and Community Development |
| Subjects: | |
| Online Access: | http://foodsystemsjournal.org/index.php/fsj/article/view/856 |
| _version_ | 1797710998956670976 |
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| author | Brian Raison John Jones |
| author_facet | Brian Raison John Jones |
| author_sort | Brian Raison |
| collection | DOAJ |
| description | This reflective essay discusses the development, structure, operation, and transitioning of an online virtual farmers market in rural Ohio. In this model, customers order online and then pick up their fresh, local produce at a specified time and location. Through a combination of practitioner experience in the market’s development and informal discussions with people associated with the market’s development and management, the authors analyze the positive and negative aspects of the online market structure and implementation, as well as suggest critical steps that may be necessary to export this model to other communities. They also consider potential structural and process improvements that could increase viability and success. A last-minute addendum briefly discusses the potential for this model to become a meaningful response to the COVID-19 issue as well. |
| first_indexed | 2024-03-12T06:59:29Z |
| format | Article |
| id | doaj.art-e167a190a6ba4d189847b71a4dcd7998 |
| institution | Directory Open Access Journal |
| issn | 2152-0801 |
| language | English |
| last_indexed | 2024-03-12T06:59:29Z |
| publishDate | 2020-08-01 |
| publisher | Lyson Center for Civic Agriculture and Food Systems |
| record_format | Article |
| series | Journal of Agriculture, Food Systems, and Community Development |
| spelling | doaj.art-e167a190a6ba4d189847b71a4dcd79982023-09-02T23:49:13ZengLyson Center for Civic Agriculture and Food SystemsJournal of Agriculture, Food Systems, and Community Development2152-08012020-08-019410.5304/jafscd.2020.094.020Virtual Farmers MarketsBrian Raison0John Jones1Ohio State UniversityVirginia Commonwealth UniversityThis reflective essay discusses the development, structure, operation, and transitioning of an online virtual farmers market in rural Ohio. In this model, customers order online and then pick up their fresh, local produce at a specified time and location. Through a combination of practitioner experience in the market’s development and informal discussions with people associated with the market’s development and management, the authors analyze the positive and negative aspects of the online market structure and implementation, as well as suggest critical steps that may be necessary to export this model to other communities. They also consider potential structural and process improvements that could increase viability and success. A last-minute addendum briefly discusses the potential for this model to become a meaningful response to the COVID-19 issue as well.http://foodsystemsjournal.org/index.php/fsj/article/view/856Farmers MarketVirtual Farmers MarketFood CouncilLocal FoodOnline Farmers MarketCOVID-19 |
| spellingShingle | Brian Raison John Jones Virtual Farmers Markets Journal of Agriculture, Food Systems, and Community Development Farmers Market Virtual Farmers Market Food Council Local Food Online Farmers Market COVID-19 |
| title | Virtual Farmers Markets |
| title_full | Virtual Farmers Markets |
| title_fullStr | Virtual Farmers Markets |
| title_full_unstemmed | Virtual Farmers Markets |
| title_short | Virtual Farmers Markets |
| title_sort | virtual farmers markets |
| topic | Farmers Market Virtual Farmers Market Food Council Local Food Online Farmers Market COVID-19 |
| url | http://foodsystemsjournal.org/index.php/fsj/article/view/856 |
| work_keys_str_mv | AT brianraison virtualfarmersmarkets AT johnjones virtualfarmersmarkets |