Mousetracking visitors to evaluate efficacy of web site design
Objective assessment of website design is a complex task whose results are valuable for improving efficiency. Some of the commonly used methods, such as A/B testing, are relatively simple to implement but generally give only a rough summary of results. Eyetracking is one of the most efficie...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Technical Sciences in Cacak
2014-01-01
|
| Series: | Serbian Journal of Electrical Engineering |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/1451-4869/2014/1451-48691400023J.pdf |