Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis Method
The purpose of this study was to use the SWOT approach to assess LPP TVRI Riau's marketing strategy. The focus of this research is to figure out internal and external factors in the SWOT analysis. This study used descriptive quantitative method. Sampling was performed by using probability sampl...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)
2021-12-01
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| Series: | Journal of Applied Engineering and Technological Science |
| Subjects: | |
| Online Access: | https://yrpipku.com/journal/index.php/jaets/article/view/276 |
| _version_ | 1818888853218394112 |
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| author | Muhammad Rizki Afdal Ghifari Wang Ling Hui Ekie Gilang Permata Mhd. Dany Siregar Muhammad Isnaini Hadiyul Umam Harpito Harpito |
| author_facet | Muhammad Rizki Afdal Ghifari Wang Ling Hui Ekie Gilang Permata Mhd. Dany Siregar Muhammad Isnaini Hadiyul Umam Harpito Harpito |
| author_sort | Muhammad Rizki |
| collection | DOAJ |
| description | The purpose of this study was to use the SWOT approach to assess LPP TVRI Riau's marketing strategy. The focus of this research is to figure out internal and external factors in the SWOT analysis. This study used descriptive quantitative method. Sampling was performed by using probability sampling method with a total of 400 respondents from 6,394,087 populations from Riau Province. The questionnaire was designed by determining the level of importance and assessing the current conditions. Based on the results of the SWOT compilation, there are 5 strengths, 5 weaknesses, 4 opportunities, and 5 threats. Furthermore, weighting, rating, and scores are carried out at the IFAS and EFAS stages, for the weighting assessment carried out on the company side. The company's position is in quadrant II, which means that the company has more dominant strengths and threats, so that the company should support the diversification strategy policy. So that the SWOT matrix mapping can be done to produce four strategic policy alternatives, namely SO, ST, WO, WT. |
| first_indexed | 2024-12-19T16:59:43Z |
| format | Article |
| id | doaj.art-e1b71973feb34e698e53f4e7e7d98ef4 |
| institution | Directory Open Access Journal |
| issn | 2715-6087 2715-6079 |
| language | English |
| last_indexed | 2024-12-19T16:59:43Z |
| publishDate | 2021-12-01 |
| publisher | Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) |
| record_format | Article |
| series | Journal of Applied Engineering and Technological Science |
| spelling | doaj.art-e1b71973feb34e698e53f4e7e7d98ef42022-12-21T20:13:19ZengYayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)Journal of Applied Engineering and Technological Science2715-60872715-60792021-12-013110.37385/jaets.v3i1.276Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis MethodMuhammad Rizki0Afdal Ghifari1Wang Ling Hui2Ekie Gilang Permata3Mhd. Dany Siregar4Muhammad Isnaini Hadiyul Umam5Harpito Harpito6Universitas Islam Negeri Sultan Syarif Kasim RiauHochschule BremenNational Taiwan University of Science and TechnologyUniveritas Islam Negeri Sultan Syarif Kasim RiauUniveritas Islam Negeri Sultan Syarif Kasim RiauUniveritas Islam Negeri Sultan Syarif Kasim RiauUniveritas Islam Negeri Sultan Syarif Kasim RiauThe purpose of this study was to use the SWOT approach to assess LPP TVRI Riau's marketing strategy. The focus of this research is to figure out internal and external factors in the SWOT analysis. This study used descriptive quantitative method. Sampling was performed by using probability sampling method with a total of 400 respondents from 6,394,087 populations from Riau Province. The questionnaire was designed by determining the level of importance and assessing the current conditions. Based on the results of the SWOT compilation, there are 5 strengths, 5 weaknesses, 4 opportunities, and 5 threats. Furthermore, weighting, rating, and scores are carried out at the IFAS and EFAS stages, for the weighting assessment carried out on the company side. The company's position is in quadrant II, which means that the company has more dominant strengths and threats, so that the company should support the diversification strategy policy. So that the SWOT matrix mapping can be done to produce four strategic policy alternatives, namely SO, ST, WO, WT.https://yrpipku.com/journal/index.php/jaets/article/view/276Marketing StrategySWOT AnalysisIFASEFAS |
| spellingShingle | Muhammad Rizki Afdal Ghifari Wang Ling Hui Ekie Gilang Permata Mhd. Dany Siregar Muhammad Isnaini Hadiyul Umam Harpito Harpito Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis Method Journal of Applied Engineering and Technological Science Marketing Strategy SWOT Analysis IFAS EFAS |
| title | Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis Method |
| title_full | Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis Method |
| title_fullStr | Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis Method |
| title_full_unstemmed | Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis Method |
| title_short | Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis Method |
| title_sort | determining marketing strategy at lpp tvri riau using swot analysis method |
| topic | Marketing Strategy SWOT Analysis IFAS EFAS |
| url | https://yrpipku.com/journal/index.php/jaets/article/view/276 |
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