Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis Method

Determining Marketing Strategy At LPP TVRI Riau Using SWOT Analysis Method

The purpose of this study was to use the SWOT approach to assess LPP TVRI Riau's marketing strategy. The focus of this research is to figure out internal and external factors in the SWOT analysis. This study used descriptive quantitative method. Sampling was performed by using probability sampl...

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Bibliographic Details
Main Authors: Muhammad Rizki, Afdal Ghifari, Wang Ling Hui, Ekie Gilang Permata, Mhd. Dany Siregar, Muhammad Isnaini Hadiyul Umam, Harpito Harpito
Format: Article
Language:English
Published: Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) 2021-12-01
Series:Journal of Applied Engineering and Technological Science
Subjects:
Marketing Strategy
SWOT Analysis
IFAS
EFAS
Online Access:https://yrpipku.com/journal/index.php/jaets/article/view/276

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