Nivel de implementación de la calidad en sector turístico gallego
In recent decades, the emergence of new destinations and price characteristics similar or even lower, significantly reduced the market share of Spain. Therefore, tourism businesses to face increased competition from markets due in part to the globalization process, have sought new tools to gain comp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2012-04-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/10312/PS0312_03.pdf |
| _version_ | 1818536825562595328 |
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| author | José Álvarez García José Antonio Fraiz Brea María de la Cruz Del Río Rama |
| author_facet | José Álvarez García José Antonio Fraiz Brea María de la Cruz Del Río Rama |
| author_sort | José Álvarez García |
| collection | DOAJ |
| description | In recent decades, the emergence of new destinations and price characteristics similar or even lower, significantly reduced the market share of Spain. Therefore, tourism businesses to face increased competition from markets due in part to the globalization process, have sought new tools to gain competitive advantage over competitors to survive in a highly competitive world. These strategies are focused on the quality of tourism and based on product differentiation offered to the customer. The importance of quality makes us understand the necessary research, both theoretical and empirical, to help develop a theoretical and practical framework for companies wishing to implement quality as a source of competitive advantage. Therefore, in this work we considered two basic objectives, knowing the level of implementation of critical factors of quality in tourism enterprises that are certified Galician quality “Q”, and validate the scale used to analyze the level of their implementation. |
| first_indexed | 2024-12-11T18:42:55Z |
| format | Article |
| id | doaj.art-e1b96be593bc49628bf20fa670302dd3 |
| institution | Directory Open Access Journal |
| issn | 1695-7121 |
| language | English |
| last_indexed | 2024-12-11T18:42:55Z |
| publishDate | 2012-04-01 |
| publisher | Instituto de Investigación Social y Turismo |
| record_format | Article |
| series | PASOS Revista de Turismo y Patrimonio Cultural |
| spelling | doaj.art-e1b96be593bc49628bf20fa670302dd32022-12-22T00:54:34ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212012-04-01103253263Nivel de implementación de la calidad en sector turístico gallegoJosé Álvarez GarcíaJosé Antonio Fraiz BreaMaría de la Cruz Del Río RamaIn recent decades, the emergence of new destinations and price characteristics similar or even lower, significantly reduced the market share of Spain. Therefore, tourism businesses to face increased competition from markets due in part to the globalization process, have sought new tools to gain competitive advantage over competitors to survive in a highly competitive world. These strategies are focused on the quality of tourism and based on product differentiation offered to the customer. The importance of quality makes us understand the necessary research, both theoretical and empirical, to help develop a theoretical and practical framework for companies wishing to implement quality as a source of competitive advantage. Therefore, in this work we considered two basic objectives, knowing the level of implementation of critical factors of quality in tourism enterprises that are certified Galician quality “Q”, and validate the scale used to analyze the level of their implementation.http://www.pasosonline.org/Publicados/10312/PS0312_03.pdfTourismQuality management“Q for Quality” |
| spellingShingle | José Álvarez García José Antonio Fraiz Brea María de la Cruz Del Río Rama Nivel de implementación de la calidad en sector turístico gallego PASOS Revista de Turismo y Patrimonio Cultural Tourism Quality management “Q for Quality” |
| title | Nivel de implementación de la calidad en sector turístico gallego |
| title_full | Nivel de implementación de la calidad en sector turístico gallego |
| title_fullStr | Nivel de implementación de la calidad en sector turístico gallego |
| title_full_unstemmed | Nivel de implementación de la calidad en sector turístico gallego |
| title_short | Nivel de implementación de la calidad en sector turístico gallego |
| title_sort | nivel de implementacion de la calidad en sector turistico gallego |
| topic | Tourism Quality management “Q for Quality” |
| url | http://www.pasosonline.org/Publicados/10312/PS0312_03.pdf |
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