| Summary: | Purpose: This article designs a pedagogy and scalable technological solution to provide Brazilian micro- and small enterprises with guidance in business management habitdevelopment.
Approach: The study demonstrates the need for formalized micro-entrepreneurship training and, given general financial education programs’ poor performance, considers micro-entrepreneurs’ fundamental educational needs.
Findings: The analysis provides three fundamental components to consider in microentrepreneurship training design: content utility, communication intelligibility, and material interactivity.
Research implications: The proposed pedagogy and virtual trainer technology suggest further study and development of optimal approaches to content utility, communication intelligibility, and material interactivity to improve micro-entrepreneurial habit-development and economic development.
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