Pricing and domestic tourism performance in Zimbabwe
There has been too much attention to international tourism in developing nations than domestic tourism. However; international tourism has proved that it is highly sensitive to international trends like global financial crises, terrorism, sustainability issues and politics. On the contrary dom...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2014-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_43_vol_3_2_july_2014.pdf
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| _version_ | 1818019587747217408 |
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| author | Kabote Forbes Mashiri Berthur Vengesayi Sebastian |
| author_facet | Kabote Forbes Mashiri Berthur Vengesayi Sebastian |
| author_sort | Kabote Forbes |
| collection | DOAJ |
| description | There has been too much attention to international tourism in developing nations than domestic tourism.
However; international tourism has proved that it is highly sensitive to international trends like global
financial crises, terrorism, sustainability issues and politics. On the contrary domestic tourism is stable
and has proved to be a source of tourism development in other nations. Thus this study sought to explore
the extent to which pricing was affecting the performance of domestic tourism in Zimbabwe using a
descriptive survey. Domestic tourists staying in hotels made up the population. Results indicated that
most tourism products were moderately priced. It was also revealed that Zimbabwean domestic tourists
are highly price sensitive. It was concluded that in Zimbabwe pricing policies are affecting domestic
tourism performance. Major insights were that domestic tourists were in favour of least pricing, discount
pricing, differentiated pricing and price bundling. |
| first_indexed | 2024-04-14T07:54:19Z |
| format | Article |
| id | doaj.art-e1e89506ac4743588022b30315dc3e56 |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-04-14T07:54:19Z |
| publishDate | 2014-01-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-e1e89506ac4743588022b30315dc3e562022-12-22T02:05:06ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2014-01-0132article_43_vol_3_2_2014Pricing and domestic tourism performance in ZimbabweKabote Forbes0Mashiri Berthur1Vengesayi Sebastian2 Chinhoyi University of Technology Chinhoyi University of Technology Chinhoyi University of Technology There has been too much attention to international tourism in developing nations than domestic tourism. However; international tourism has proved that it is highly sensitive to international trends like global financial crises, terrorism, sustainability issues and politics. On the contrary domestic tourism is stable and has proved to be a source of tourism development in other nations. Thus this study sought to explore the extent to which pricing was affecting the performance of domestic tourism in Zimbabwe using a descriptive survey. Domestic tourists staying in hotels made up the population. Results indicated that most tourism products were moderately priced. It was also revealed that Zimbabwean domestic tourists are highly price sensitive. It was concluded that in Zimbabwe pricing policies are affecting domestic tourism performance. Major insights were that domestic tourists were in favour of least pricing, discount pricing, differentiated pricing and price bundling. http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_43_vol_3_2_july_2014.pdf Pricing Domestic Tourism Tourism Performance Zimbabwe |
| spellingShingle | Kabote Forbes Mashiri Berthur Vengesayi Sebastian Pricing and domestic tourism performance in Zimbabwe African Journal of Hospitality, Tourism and Leisure Pricing Domestic Tourism Tourism Performance Zimbabwe |
| title | Pricing and domestic tourism performance in Zimbabwe |
| title_full | Pricing and domestic tourism performance in Zimbabwe |
| title_fullStr | Pricing and domestic tourism performance in Zimbabwe |
| title_full_unstemmed | Pricing and domestic tourism performance in Zimbabwe |
| title_short | Pricing and domestic tourism performance in Zimbabwe |
| title_sort | pricing and domestic tourism performance in zimbabwe |
| topic | Pricing Domestic Tourism Tourism Performance Zimbabwe |
| url |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_43_vol_3_2_july_2014.pdf
|
| work_keys_str_mv | AT kaboteforbes pricinganddomestictourismperformanceinzimbabwe AT mashiriberthur pricinganddomestictourismperformanceinzimbabwe AT vengesayisebastian pricinganddomestictourismperformanceinzimbabwe |