Campanha eleitoral no Facebook: usos, configurações e o papel atribuído a este site pelos candidatos durante as eleições municipais de 2012
Since 2004 Social Networking Sites (SNS’s) have been used by candidates and parties as an essential part of online communication strategies. With Facebook, Twitter, MySpace and YouTube ranking as the most popular SNS’s among political campaigns along this period, political communication researchers...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Brazilian Association of Political Communication Scholars
2013-10-01
|
| Series: | Revista Compolítica |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.21878/compolitica.2013.3.2.91 |
| _version_ | 1818487470604419072 |
|---|---|
| author | Camilo de Oliveira Aggio Lucas Dos Santos Reis |
| author_facet | Camilo de Oliveira Aggio Lucas Dos Santos Reis |
| author_sort | Camilo de Oliveira Aggio |
| collection | DOAJ |
| description | Since 2004 Social Networking Sites (SNS’s) have been used by candidates and parties as an essential part of online communication strategies. With Facebook, Twitter, MySpace and YouTube ranking as the most popular SNS’s among political campaigns along this period, political communication researchers have been paying more attention to the political dimension of these online channels. Notwithstanding, there are deep gaps in online campaign literature concerning the Facebook usage as campaign instrument by parties and candidates despite its popularity among internet users. In this paper we intend to contribute in filling this literature gap by quantifying how extensive was the presence of three mayoral candidates from three different Brazilian state capitals: São Paulo, Salvador and Manaus. Thus, we present how the three candidates performed on Facebook considering two fundamental aspects: (a) how the campaigns adapted their contents to the users’ communication codes and (b) in which ways Facebook campaign contents were linked to contents from others campaigns’ official profiles on Social Networking Sites such as YouTube. Based on our analysis we demonstrate that Facebook played a central and integrating role in the three campaigns analyzed. |
| first_indexed | 2024-12-10T16:38:05Z |
| format | Article |
| id | doaj.art-e21f4f1ea3dd4c188a8c7dcf504290c1 |
| institution | Directory Open Access Journal |
| issn | 2236-4781 2236-4781 |
| language | Portuguese |
| last_indexed | 2024-12-10T16:38:05Z |
| publishDate | 2013-10-01 |
| publisher | Brazilian Association of Political Communication Scholars |
| record_format | Article |
| series | Revista Compolítica |
| spelling | doaj.art-e21f4f1ea3dd4c188a8c7dcf504290c12022-12-22T01:41:19ZporBrazilian Association of Political Communication ScholarsRevista Compolítica2236-47812236-47812013-10-013215518810.21878/compolitica.2013.3.2.91Campanha eleitoral no Facebook: usos, configurações e o papel atribuído a este site pelos candidatos durante as eleições municipais de 2012Camilo de Oliveira Aggio0Lucas Dos Santos Reis1PhD student in Contemporary Culture and Communication at UFBA, researcher at Digital Democracy and Electronic Government advanced Studies Center (CEADD-UFBA)Master in Contemporary Culture and Communication at UFBA, researcher at Digital Democracy and Electronic Government advanced Studies Center (CEADD-UFBA)Since 2004 Social Networking Sites (SNS’s) have been used by candidates and parties as an essential part of online communication strategies. With Facebook, Twitter, MySpace and YouTube ranking as the most popular SNS’s among political campaigns along this period, political communication researchers have been paying more attention to the political dimension of these online channels. Notwithstanding, there are deep gaps in online campaign literature concerning the Facebook usage as campaign instrument by parties and candidates despite its popularity among internet users. In this paper we intend to contribute in filling this literature gap by quantifying how extensive was the presence of three mayoral candidates from three different Brazilian state capitals: São Paulo, Salvador and Manaus. Thus, we present how the three candidates performed on Facebook considering two fundamental aspects: (a) how the campaigns adapted their contents to the users’ communication codes and (b) in which ways Facebook campaign contents were linked to contents from others campaigns’ official profiles on Social Networking Sites such as YouTube. Based on our analysis we demonstrate that Facebook played a central and integrating role in the three campaigns analyzed.http://dx.doi.org/10.21878/compolitica.2013.3.2.91Online campaigningSocial MediaFacebook |
| spellingShingle | Camilo de Oliveira Aggio Lucas Dos Santos Reis Campanha eleitoral no Facebook: usos, configurações e o papel atribuído a este site pelos candidatos durante as eleições municipais de 2012 Revista Compolítica Online campaigning Social Media |
| title | Campanha eleitoral no Facebook: usos, configurações e o papel atribuído a este site pelos candidatos durante as eleições municipais de 2012 |
| title_full | Campanha eleitoral no Facebook: usos, configurações e o papel atribuído a este site pelos candidatos durante as eleições municipais de 2012 |
| title_fullStr | Campanha eleitoral no Facebook: usos, configurações e o papel atribuído a este site pelos candidatos durante as eleições municipais de 2012 |
| title_full_unstemmed | Campanha eleitoral no Facebook: usos, configurações e o papel atribuído a este site pelos candidatos durante as eleições municipais de 2012 |
| title_short | Campanha eleitoral no Facebook: usos, configurações e o papel atribuído a este site pelos candidatos durante as eleições municipais de 2012 |
| title_sort | campanha eleitoral no facebook usos configuracoes e o papel atribuido a este site pelos candidatos durante as eleicoes municipais de 2012 |
| topic | Online campaigning Social Media |
| url | http://dx.doi.org/10.21878/compolitica.2013.3.2.91 |
| work_keys_str_mv | AT camilodeoliveiraaggio campanhaeleitoralnofacebookusosconfiguracoeseopapelatribuidoaestesitepeloscandidatosduranteaseleicoesmunicipaisde2012 AT lucasdossantosreis campanhaeleitoralnofacebookusosconfiguracoeseopapelatribuidoaestesitepeloscandidatosduranteaseleicoesmunicipaisde2012 |