A comparative analysis of the profitability of pineapple-mango blend and pineapple fruit juice processing in Ghana

This study analyzes the profitability of fruit juice processing using data from Kudors Fruit Juice Limited at Kasoa in Ghana. The cost involved in fruit juice processing (which includes the capital cost and the operating cost) was obtained from the Company. This study compares the profitability of b...

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Main Authors: Michael K. Asante, John K. M. Kuwornu
Format: Article
Language:English
Published: University of Debrecen 2014-09-01
Series:Apstract: Applied Studies in Agribusiness and Commerce
Subjects:
Online Access:https://ojs.lib.unideb.hu/apstract/article/view/6317
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author Michael K. Asante
John K. M. Kuwornu
author_facet Michael K. Asante
John K. M. Kuwornu
author_sort Michael K. Asante
collection DOAJ
description This study analyzes the profitability of fruit juice processing using data from Kudors Fruit Juice Limited at Kasoa in Ghana. The cost involved in fruit juice processing (which includes the capital cost and the operating cost) was obtained from the Company. This study compares the profitability of blend (i.e. fruit juice made up of pineapple and mango blend) with that of pineapple juice alone. The viability of the project was determined using the discounted measures of project worth: Benefit-Cost Ratio (BCR), Net Present Value (NPV) and Internal Rate of Return (IRR). The empirical results reveal that pineapple juice processing had a BCR of 1.03 which means that going into the pineapple juice processing is profitable. The value of the NPV (GHS11,728.00) and IRR (23%) further confirms that pineapple juice processing is profitable because the NPV is positive and the IRR is greater than the discounted factor (21%). The results also showed that it is more profitable to invest in the blend (pineapple and mango blend) than the pineapple juice alone as it yields a BCR of 1.36 which was greater than the BCR of 1.03 for the pineapple juice only. Furthermore, the value of the NPV (GHS176,831.00) which is greater than the pineapple juice only, suggests that the blend is more profitable even though the IRR for both are the same. Moreover, it is also more likely to recover capital investment earlier in the processing of the blend than when one goes into pineapple juice processing only, because the net cash flow in year 2 (GHS 58,146.00) for the blend is more than triple that of the pineapple juice only (GHS17,826.00).These results have policy implications for the development of Agribusinesses in Ghana.
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spelling doaj.art-e22b0c6c91eb4b76be52500e7e68460b2022-12-21T22:11:37ZengUniversity of DebrecenApstract: Applied Studies in Agribusiness and Commerce1789-221X1789-78742014-09-0182-310.19041/APSTRACT/2014/2-3/4A comparative analysis of the profitability of pineapple-mango blend and pineapple fruit juice processing in GhanaMichael K. Asante 0 John K. M. Kuwornu 1University of Ghana, Department of Agricultural Economics and AgribusinessUniversity of Ghana, Department of Agricultural Economics and AgribusinessThis study analyzes the profitability of fruit juice processing using data from Kudors Fruit Juice Limited at Kasoa in Ghana. The cost involved in fruit juice processing (which includes the capital cost and the operating cost) was obtained from the Company. This study compares the profitability of blend (i.e. fruit juice made up of pineapple and mango blend) with that of pineapple juice alone. The viability of the project was determined using the discounted measures of project worth: Benefit-Cost Ratio (BCR), Net Present Value (NPV) and Internal Rate of Return (IRR). The empirical results reveal that pineapple juice processing had a BCR of 1.03 which means that going into the pineapple juice processing is profitable. The value of the NPV (GHS11,728.00) and IRR (23%) further confirms that pineapple juice processing is profitable because the NPV is positive and the IRR is greater than the discounted factor (21%). The results also showed that it is more profitable to invest in the blend (pineapple and mango blend) than the pineapple juice alone as it yields a BCR of 1.36 which was greater than the BCR of 1.03 for the pineapple juice only. Furthermore, the value of the NPV (GHS176,831.00) which is greater than the pineapple juice only, suggests that the blend is more profitable even though the IRR for both are the same. Moreover, it is also more likely to recover capital investment earlier in the processing of the blend than when one goes into pineapple juice processing only, because the net cash flow in year 2 (GHS 58,146.00) for the blend is more than triple that of the pineapple juice only (GHS17,826.00).These results have policy implications for the development of Agribusinesses in Ghana.https://ojs.lib.unideb.hu/apstract/article/view/6317profitabilityfruit juice processingKudors fruit juice limitedNPVBCRIRR
spellingShingle Michael K. Asante
John K. M. Kuwornu
A comparative analysis of the profitability of pineapple-mango blend and pineapple fruit juice processing in Ghana
Apstract: Applied Studies in Agribusiness and Commerce
profitability
fruit juice processing
Kudors fruit juice limited
NPV
BCR
IRR
title A comparative analysis of the profitability of pineapple-mango blend and pineapple fruit juice processing in Ghana
title_full A comparative analysis of the profitability of pineapple-mango blend and pineapple fruit juice processing in Ghana
title_fullStr A comparative analysis of the profitability of pineapple-mango blend and pineapple fruit juice processing in Ghana
title_full_unstemmed A comparative analysis of the profitability of pineapple-mango blend and pineapple fruit juice processing in Ghana
title_short A comparative analysis of the profitability of pineapple-mango blend and pineapple fruit juice processing in Ghana
title_sort comparative analysis of the profitability of pineapple mango blend and pineapple fruit juice processing in ghana
topic profitability
fruit juice processing
Kudors fruit juice limited
NPV
BCR
IRR
url https://ojs.lib.unideb.hu/apstract/article/view/6317
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