Turning employees into brand ambassadors: a qualitative study of four companies in Durres and Tirana
The main aim of this study is to investigate some of the strategies that four companies of different sizes in Durres and Tirana Municipalities use for turning their employees into brand ambassadors. It is inevitable for the success of an organization to be measured by the importance that the organiz...
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| Format: | Article |
| Language: | English |
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Institutul de Studii Financiare
2023-05-01
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| Series: | Revista de Studii Financiare |
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| Online Access: | https://revista.isfin.ro/wp-content/uploads/2023/05/13.-Ilindena-Sotirofski.pdf |