Legal aspects of green-branding
Trade mark law reflects economic and social trends. With the shift towards an economy based on sustainable development, the rise of environmental awareness among consumers, and the growing popularity of eco-marketing, marks containing indications such as „green”, „eco” or „bio” appear increasingly...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bialystok, Faculty of Law
2023-01-01
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| Series: | Eastern European Journal of Transnational Relations |
| Subjects: | |
| Online Access: | http://eejtr.uwb.edu.pl/article/view/628 |