A Review Of CEM: Customer Engagement as Innovation Co-Creator
Competition is very tight causing companies looking for a competitive edge, both in the product packaging and in maintaining good relations with their customers. The management of good relationship is commonly referred to Customer Relationship Management (CRM). In general, CRM is focused on how to m...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2013-12-01
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| Series: | ComTech |
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| Online Access: | https://journal.binus.ac.id/index.php/comtech/article/view/2531 |