Crowding, social distancing, and mask-wearing: effects on risk perception and distancing behavior in retail

This article verified how the use of a mask moderates the effect of crowding on the perception of health risk and influences distancing behavior. Based on the Social Impact Theory, two experiments were conducted. The first (N = 179) found that respondents exposed to the condition of wearing a mask h...

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Bibliographic Details
Main Authors: Edvan Cruz Aguiar, Jaiany Rocha Trindade, Manoela Costa Policarpo
Format: Article
Language:English
Published: Instituto Brasileiro de Estudos e Pesquisas Sociais 2023-01-01
Series:Revista Eletrônica de Ciência Administrativa
Subjects:
Online Access:http://www.periodicosibepes.org.br/index.php/recadm/article/view/3609