Organization, Planning and Control of Marketing Logistics
In the majority of domestic firms physical distribution functions are usually considered to sales. Thus, it is supposed that essential difference between advertising and marketing operations is not available. The marketing logistics as the mechanism of the marketing channel control is concentrated...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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EconJournals
2016-12-01
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| Series: | International Journal of Economics and Financial Issues |
| Online Access: | https://www.econjournals.com/index.php/ijefi/article/view/3724 |
| _version_ | 1797921510443188224 |
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| author | Olga V. Grishchenko Vasiliy S. Kireev Lyudmila I. Dubrova Marina B. Yanenko Ruslan Ya. Vakulenko |
| author_facet | Olga V. Grishchenko Vasiliy S. Kireev Lyudmila I. Dubrova Marina B. Yanenko Ruslan Ya. Vakulenko |
| author_sort | Olga V. Grishchenko |
| collection | DOAJ |
| description |
In the majority of domestic firms physical distribution functions are usually considered to sales. Thus, it is supposed that essential difference between advertising and marketing operations is not available. The marketing logistics as the mechanism of the marketing channel control is concentrated on integration of marketing and logistics functions while maintaining the great value of products and services. In order to evaluate the marketing logistics effectiveness, it is possible to use the concept of “perfect order”. Most companies produce marketing logistics on a functional basis. In its evolution and functional organization of logistics went through three key periods. The first period is characterized by the distribution of logistics functions among the three most major areas of activity: finance, production, and marketing. The second period is characterized by the release of physical distribution functions in an independent direction. Marketing began to implement forecasting sales of finished products, and all other features already belong to physical distribution. It is worth noting that in the second period, the physical distribution of gains recognized on the financing, production and marketing. The third period is characterized by a large extent for the integrated logistics. It is best formed, and in line with market demands structural construction. Also during this period clearly stood out the strategic and operational levels of decision-making. The CEO and the director of logistics make strategic decisions.
Keywords: marketing logistics, functional organization of logistics, logistics planning, transportation
JEL Classifications: M1, M11, R4, R59
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| first_indexed | 2024-04-10T14:16:57Z |
| format | Article |
| id | doaj.art-e23a6a9016cd4901a9370345449a9325 |
| institution | Directory Open Access Journal |
| issn | 2146-4138 |
| language | English |
| last_indexed | 2024-04-10T14:16:57Z |
| publishDate | 2016-12-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Journal of Economics and Financial Issues |
| spelling | doaj.art-e23a6a9016cd4901a9370345449a93252023-02-15T16:09:30ZengEconJournalsInternational Journal of Economics and Financial Issues2146-41382016-12-0168SOrganization, Planning and Control of Marketing LogisticsOlga V. GrishchenkoVasiliy S. KireevLyudmila I. DubrovaMarina B. YanenkoRuslan Ya. Vakulenko In the majority of domestic firms physical distribution functions are usually considered to sales. Thus, it is supposed that essential difference between advertising and marketing operations is not available. The marketing logistics as the mechanism of the marketing channel control is concentrated on integration of marketing and logistics functions while maintaining the great value of products and services. In order to evaluate the marketing logistics effectiveness, it is possible to use the concept of “perfect order”. Most companies produce marketing logistics on a functional basis. In its evolution and functional organization of logistics went through three key periods. The first period is characterized by the distribution of logistics functions among the three most major areas of activity: finance, production, and marketing. The second period is characterized by the release of physical distribution functions in an independent direction. Marketing began to implement forecasting sales of finished products, and all other features already belong to physical distribution. It is worth noting that in the second period, the physical distribution of gains recognized on the financing, production and marketing. The third period is characterized by a large extent for the integrated logistics. It is best formed, and in line with market demands structural construction. Also during this period clearly stood out the strategic and operational levels of decision-making. The CEO and the director of logistics make strategic decisions. Keywords: marketing logistics, functional organization of logistics, logistics planning, transportation JEL Classifications: M1, M11, R4, R59 https://www.econjournals.com/index.php/ijefi/article/view/3724 |
| spellingShingle | Olga V. Grishchenko Vasiliy S. Kireev Lyudmila I. Dubrova Marina B. Yanenko Ruslan Ya. Vakulenko Organization, Planning and Control of Marketing Logistics International Journal of Economics and Financial Issues |
| title | Organization, Planning and Control of Marketing Logistics |
| title_full | Organization, Planning and Control of Marketing Logistics |
| title_fullStr | Organization, Planning and Control of Marketing Logistics |
| title_full_unstemmed | Organization, Planning and Control of Marketing Logistics |
| title_short | Organization, Planning and Control of Marketing Logistics |
| title_sort | organization planning and control of marketing logistics |
| url | https://www.econjournals.com/index.php/ijefi/article/view/3724 |
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