Factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria
This study was conducted to identify the factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria. Primary data were collected from a total of 100 tomato marketers using a multistage sampling technique. The data were analysed using descriptive statistics, gross margin analysis and multip...
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| Format: | Article |
| Language: | English |
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National Society of Processing and Energy in Agriculture, Novi Sad
2020-01-01
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| Series: | Journal on Processing and Energy in Agriculture |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-4487/2020/1821-44872002053O.pdf |
| _version_ | 1811210873554862080 |
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| author | Ojedokun Ajibola Olajide Yesufu Olufemi Adedotun Ayorinde Victoria Ayomide |
| author_facet | Ojedokun Ajibola Olajide Yesufu Olufemi Adedotun Ayorinde Victoria Ayomide |
| author_sort | Ojedokun Ajibola Olajide |
| collection | DOAJ |
| description | This study was conducted to identify the factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria. Primary data were collected from a total of 100 tomato marketers using a multistage sampling technique. The data were analysed using descriptive statistics, gross margin analysis and multiple regression analysis. The result obtained revealed that wholesalers had a higher gross margin than retailers. Gender, education level and transportation costs were found to influence the marketing margin of retailers, whereas household size and transportation costs influenced the marketing margin of wholesalers. The study therefore recommends that tomato marketers should be encouraged into wholesale marketing. This can be achieved by subsidization and the implementation of an efficient marketing system. |
| first_indexed | 2024-04-12T05:03:03Z |
| format | Article |
| id | doaj.art-e24a5c4864294f29932e7499c0aa79f5 |
| institution | Directory Open Access Journal |
| issn | 1821-4487 2956-0195 |
| language | English |
| last_indexed | 2024-04-12T05:03:03Z |
| publishDate | 2020-01-01 |
| publisher | National Society of Processing and Energy in Agriculture, Novi Sad |
| record_format | Article |
| series | Journal on Processing and Energy in Agriculture |
| spelling | doaj.art-e24a5c4864294f29932e7499c0aa79f52022-12-22T03:46:57ZengNational Society of Processing and Energy in Agriculture, Novi SadJournal on Processing and Energy in Agriculture1821-44872956-01952020-01-01242535610.5937/jpea24-264871821-44872002053OFactors influencing tomato marketing in Ile-Ife, Osun State, NigeriaOjedokun Ajibola Olajide0Yesufu Olufemi Adedotun1Ayorinde Victoria Ayomide2Lagos State University, Department of Agriculture, Epe Campus, Lagos State, NigeriaObafemi Awolowo University, Department of Agricultural Economics, Ile-Ife, Osun State, NigeriaObafemi Awolowo University, Department of Agricultural Economics, Ile-Ife, Osun State, NigeriaThis study was conducted to identify the factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria. Primary data were collected from a total of 100 tomato marketers using a multistage sampling technique. The data were analysed using descriptive statistics, gross margin analysis and multiple regression analysis. The result obtained revealed that wholesalers had a higher gross margin than retailers. Gender, education level and transportation costs were found to influence the marketing margin of retailers, whereas household size and transportation costs influenced the marketing margin of wholesalers. The study therefore recommends that tomato marketers should be encouraged into wholesale marketing. This can be achieved by subsidization and the implementation of an efficient marketing system.https://scindeks-clanci.ceon.rs/data/pdf/1821-4487/2020/1821-44872002053O.pdftomatoretailerwholesalergross margindeterminantsile-ife region |
| spellingShingle | Ojedokun Ajibola Olajide Yesufu Olufemi Adedotun Ayorinde Victoria Ayomide Factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria Journal on Processing and Energy in Agriculture tomato retailer wholesaler gross margin determinants ile-ife region |
| title | Factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria |
| title_full | Factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria |
| title_fullStr | Factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria |
| title_full_unstemmed | Factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria |
| title_short | Factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria |
| title_sort | factors influencing tomato marketing in ile ife osun state nigeria |
| topic | tomato retailer wholesaler gross margin determinants ile-ife region |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1821-4487/2020/1821-44872002053O.pdf |
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