The Effect of Technology Readiness, Digital Competence, Perceived Usefulness, and Ease of Use on Accounting Students Artificial Intelligence Technology Adoption
The research aims to determine the effect of technology readiness, digital competence, perceived usefulness, and ease of use on accounting students' artificial intelligence technology adoption. This study uses quantitative methods using a questionnaire with 44 items. The research uses convenien...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/25/e3sconf_icobar2023_04055.pdf |
| _version_ | 1797808024136450048 |
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| author | Sudaryanto Miftah Rizqullah Hendrawan Muhammad Aditya Andrian Tommy |
| author_facet | Sudaryanto Miftah Rizqullah Hendrawan Muhammad Aditya Andrian Tommy |
| author_sort | Sudaryanto Miftah Rizqullah |
| collection | DOAJ |
| description | The research aims to determine the effect of technology readiness, digital competence, perceived usefulness, and ease of use on accounting students' artificial intelligence technology adoption. This study uses quantitative methods using a questionnaire with 44 items. The research uses convenience sampling technique, in which the research has a sample of 152 respondents from accounting students who are currently studying at universities in West Jakarta, Indonesia. This study uses the Partial Least Square Path Modeling (PLS-PM) approach to analyze the collected data. This study indicates that perceived ease of use and usefulness significantly affect artificial intelligence technology adoption. However, digital competence and technology readiness does not affect artificial intelligence technology adoption. Professionals in the accounting field believe artificial intelligence will have a significant role in the future. Accounting students need to prepare themselves for when learning artificial intelligence becomes a must. |
| first_indexed | 2024-03-13T06:31:23Z |
| format | Article |
| id | doaj.art-e262d50d486c40708257751d96798d8f |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-03-13T06:31:23Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-e262d50d486c40708257751d96798d8f2023-06-09T09:07:07ZengEDP SciencesE3S Web of Conferences2267-12422023-01-013880405510.1051/e3sconf/202338804055e3sconf_icobar2023_04055The Effect of Technology Readiness, Digital Competence, Perceived Usefulness, and Ease of Use on Accounting Students Artificial Intelligence Technology AdoptionSudaryanto Miftah Rizqullah0Hendrawan Muhammad Aditya1Andrian Tommy2Accounting Department, Faculty of Economics & Communication, Bina Nusantara UniversityAccounting Department, Faculty of Economics & Communication, Bina Nusantara UniversityAccounting Department, Faculty of Economics & Communication, Bina Nusantara UniversityThe research aims to determine the effect of technology readiness, digital competence, perceived usefulness, and ease of use on accounting students' artificial intelligence technology adoption. This study uses quantitative methods using a questionnaire with 44 items. The research uses convenience sampling technique, in which the research has a sample of 152 respondents from accounting students who are currently studying at universities in West Jakarta, Indonesia. This study uses the Partial Least Square Path Modeling (PLS-PM) approach to analyze the collected data. This study indicates that perceived ease of use and usefulness significantly affect artificial intelligence technology adoption. However, digital competence and technology readiness does not affect artificial intelligence technology adoption. Professionals in the accounting field believe artificial intelligence will have a significant role in the future. Accounting students need to prepare themselves for when learning artificial intelligence becomes a must.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/25/e3sconf_icobar2023_04055.pdf |
| spellingShingle | Sudaryanto Miftah Rizqullah Hendrawan Muhammad Aditya Andrian Tommy The Effect of Technology Readiness, Digital Competence, Perceived Usefulness, and Ease of Use on Accounting Students Artificial Intelligence Technology Adoption E3S Web of Conferences |
| title | The Effect of Technology Readiness, Digital Competence, Perceived Usefulness, and Ease of Use on Accounting Students Artificial Intelligence Technology Adoption |
| title_full | The Effect of Technology Readiness, Digital Competence, Perceived Usefulness, and Ease of Use on Accounting Students Artificial Intelligence Technology Adoption |
| title_fullStr | The Effect of Technology Readiness, Digital Competence, Perceived Usefulness, and Ease of Use on Accounting Students Artificial Intelligence Technology Adoption |
| title_full_unstemmed | The Effect of Technology Readiness, Digital Competence, Perceived Usefulness, and Ease of Use on Accounting Students Artificial Intelligence Technology Adoption |
| title_short | The Effect of Technology Readiness, Digital Competence, Perceived Usefulness, and Ease of Use on Accounting Students Artificial Intelligence Technology Adoption |
| title_sort | effect of technology readiness digital competence perceived usefulness and ease of use on accounting students artificial intelligence technology adoption |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/25/e3sconf_icobar2023_04055.pdf |
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