Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia
The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter’s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel pr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2019-04-01
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| Series: | Journal of Economics, Business & Accountancy |
| Subjects: | |
| Online Access: | https://journal.perbanas.ac.id/index.php/jebav/article/view/1662 |
| _version_ | 1818444726178676736 |
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| author | Pudin Saepudin Fajar Kusnadi Kusumah Putra I Gusti Agung Wahyu Adrian |
| author_facet | Pudin Saepudin Fajar Kusnadi Kusumah Putra I Gusti Agung Wahyu Adrian |
| author_sort | Pudin Saepudin |
| collection | DOAJ |
| description | The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter’s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel project in Bandung, Indonesia. This study used a direct observation from the researchers in the hotel project and secondary data analysis from related documents to support the investigation. Finally, It also used capital budget calculation for recommendation for the feasibility of the hotel project. It showed that apparently the hotel X investment is feasible to proceed. Some recommendations are given for hotel owners related to the business environment analysis and in creating a feasibility study specifically design for the hotel business. Managerial implication of this study can be useful for companies in making the right decisions in the development or expansion, and to minimize the long-term losses. Limitation of this research is in only analyzing one hotel in a four-star classification; further analysis can be applied in different location, classification, and different types of hotel service. |
| first_indexed | 2024-12-14T19:20:31Z |
| format | Article |
| id | doaj.art-e26715124c844c2e8882368a6a3d16ea |
| institution | Directory Open Access Journal |
| issn | 2087-3735 2088-785X |
| language | English |
| last_indexed | 2024-12-14T19:20:31Z |
| publishDate | 2019-04-01 |
| publisher | Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) |
| record_format | Article |
| series | Journal of Economics, Business & Accountancy |
| spelling | doaj.art-e26715124c844c2e8882368a6a3d16ea2022-12-21T22:50:22ZengPusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)Journal of Economics, Business & Accountancy2087-37352088-785X2019-04-01221597110.14414/jebav.v22i1.1662Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, IndonesiaPudin Saepudin0Fajar Kusnadi Kusumah Putra1I Gusti Agung Wahyu Adrian2Bandung Tourism Institute Bandung Tourism Institute Bandung Tourism Institute The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter’s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel project in Bandung, Indonesia. This study used a direct observation from the researchers in the hotel project and secondary data analysis from related documents to support the investigation. Finally, It also used capital budget calculation for recommendation for the feasibility of the hotel project. It showed that apparently the hotel X investment is feasible to proceed. Some recommendations are given for hotel owners related to the business environment analysis and in creating a feasibility study specifically design for the hotel business. Managerial implication of this study can be useful for companies in making the right decisions in the development or expansion, and to minimize the long-term losses. Limitation of this research is in only analyzing one hotel in a four-star classification; further analysis can be applied in different location, classification, and different types of hotel service.https://journal.perbanas.ac.id/index.php/jebav/article/view/1662hotel feasibility studypest analysisporter’s five forcesresource-based viewcaptal budget. |
| spellingShingle | Pudin Saepudin Fajar Kusnadi Kusumah Putra I Gusti Agung Wahyu Adrian Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia Journal of Economics, Business & Accountancy hotel feasibility study pest analysis porter’s five forces resource-based view captal budget. |
| title | Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia |
| title_full | Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia |
| title_fullStr | Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia |
| title_full_unstemmed | Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia |
| title_short | Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia |
| title_sort | feasibility study for a full service independent hotel a case study in hotel x bandung indonesia |
| topic | hotel feasibility study pest analysis porter’s five forces resource-based view captal budget. |
| url | https://journal.perbanas.ac.id/index.php/jebav/article/view/1662 |
| work_keys_str_mv | AT pudinsaepudin feasibilitystudyforafullserviceindependenthotelacasestudyinhotelxbandungindonesia AT fajarkusnadikusumahputra feasibilitystudyforafullserviceindependenthotelacasestudyinhotelxbandungindonesia AT igustiagungwahyuadrian feasibilitystudyforafullserviceindependenthotelacasestudyinhotelxbandungindonesia |