STRATEGICALLY REPOSITIONING RUSSIA
Positioning is a very important marketing concept. Its importance was strongly emphasized and implemented in the case of companies, but is somehow neglected when it comes to states. A country acquires a position in the mind of a person very much like any other product does, which is very important e...
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
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University of Oradea
2011-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2011/n1/102.pdf |
| _version_ | 1819105527967252480 |
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| author | Brandabur Raluca Ecaterina Caescu Stefan Claudiu Popescu Andrei |
| author_facet | Brandabur Raluca Ecaterina Caescu Stefan Claudiu Popescu Andrei |
| author_sort | Brandabur Raluca Ecaterina |
| collection | DOAJ |
| description | Positioning is a very important marketing concept. Its importance was strongly emphasized and implemented in the case of companies, but is somehow neglected when it comes to states. A country acquires a position in the mind of a person very much like any other product does, which is very important especially when that person exerts an executive role. Nowadays Russia has a poor image or no image at all, both internationally and in Romania. In order to regain an important position in the Balkans region, Russia must set aside any political agenda and reposition itself as a business partner on equal terms. The first goal of this article is to clarify Russias position in the minds of future Romanian executives. The second goal is to outline a recommended course of actions for Russias repositioning. |
| first_indexed | 2024-12-22T02:23:40Z |
| format | Article |
| id | doaj.art-e27bef94186044e596fd46a781106f4d |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-22T02:23:40Z |
| publishDate | 2011-07-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-e27bef94186044e596fd46a781106f4d2022-12-21T18:42:04ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502011-07-0111774778STRATEGICALLY REPOSITIONING RUSSIABrandabur Raluca EcaterinaCaescu Stefan ClaudiuPopescu AndreiPositioning is a very important marketing concept. Its importance was strongly emphasized and implemented in the case of companies, but is somehow neglected when it comes to states. A country acquires a position in the mind of a person very much like any other product does, which is very important especially when that person exerts an executive role. Nowadays Russia has a poor image or no image at all, both internationally and in Romania. In order to regain an important position in the Balkans region, Russia must set aside any political agenda and reposition itself as a business partner on equal terms. The first goal of this article is to clarify Russias position in the minds of future Romanian executives. The second goal is to outline a recommended course of actions for Russias repositioning.http://anale.steconomiceuoradea.ro/volume/2011/n1/102.pdfmarketing, positioning, strategy, Russia, marketing research |
| spellingShingle | Brandabur Raluca Ecaterina Caescu Stefan Claudiu Popescu Andrei STRATEGICALLY REPOSITIONING RUSSIA Annals of the University of Oradea: Economic Science marketing, positioning, strategy, Russia, marketing research |
| title | STRATEGICALLY REPOSITIONING RUSSIA |
| title_full | STRATEGICALLY REPOSITIONING RUSSIA |
| title_fullStr | STRATEGICALLY REPOSITIONING RUSSIA |
| title_full_unstemmed | STRATEGICALLY REPOSITIONING RUSSIA |
| title_short | STRATEGICALLY REPOSITIONING RUSSIA |
| title_sort | strategically repositioning russia |
| topic | marketing, positioning, strategy, Russia, marketing research |
| url | http://anale.steconomiceuoradea.ro/volume/2011/n1/102.pdf |
| work_keys_str_mv | AT brandaburralucaecaterina strategicallyrepositioningrussia AT caescustefanclaudiu strategicallyrepositioningrussia AT popescuandrei strategicallyrepositioningrussia |