Assessment of the attitudes of milk producers in relations to the sale conditions by applying Conjoint analyses
A conjoint analysis is an exploratory multivariate analysis that is used for modeling decision-making process of potential customers, and about buying a product or service. This analysis is increasingly used for market research purposes. The most common use is through these methods to explore person...
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| Format: | Article |
| Language: | English |
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University of Banja Luka - Faculty of Agriculture, Banja Luka
2011-01-01
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| Series: | Agroznanje |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2233-0070/2011/2233-00701102129O.pdf |
| _version_ | 1827280792524423168 |
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| author | Ostojić Aleksandar Milunović Darko Vaško Željko |
| author_facet | Ostojić Aleksandar Milunović Darko Vaško Željko |
| author_sort | Ostojić Aleksandar |
| collection | DOAJ |
| description | A conjoint analysis is an exploratory multivariate analysis that is used for modeling decision-making process of potential customers, and about buying a product or service. This analysis is increasingly used for market research purposes. The most common use is through these methods to explore personal attitudes of consumers and other groups of respondents defined by characteristics of the studied phenomena with the aim of finding the optimal combination of these attributes based on the ranking of a combination of predefined responses. The paper presents the results of research of attitudes of milk producers for four conditions of their sales - size of sales price, maturity, distance from milk collection point and mandatory milk quality control. Attitudes were obtained by surveying 20 milk producers, members of the Association of agricultural producers in Siprage (Kotor Varos) in January 2011. By analyzing the received responses and applying methodology of conjoint analyses, it has been determined that milk producers are most sensitive on price of the milk collection price, giving the greatest importance to that. Thereafter, but significantly less important, is the distance from milk collection point, payment terms and (none)existence of mandatory milk quality control. |
| first_indexed | 2024-04-24T08:47:03Z |
| format | Article |
| id | doaj.art-e2b96b8b0d1f4fa69405c8dfee7d4337 |
| institution | Directory Open Access Journal |
| issn | 2233-0070 |
| language | English |
| last_indexed | 2024-04-24T08:47:03Z |
| publishDate | 2011-01-01 |
| publisher | University of Banja Luka - Faculty of Agriculture, Banja Luka |
| record_format | Article |
| series | Agroznanje |
| spelling | doaj.art-e2b96b8b0d1f4fa69405c8dfee7d43372024-04-16T13:30:51ZengUniversity of Banja Luka - Faculty of Agriculture, Banja LukaAgroznanje2233-00702011-01-011221291352233-00701102129OAssessment of the attitudes of milk producers in relations to the sale conditions by applying Conjoint analysesOstojić Aleksandar0https://orcid.org/0000-0001-6923-7602Milunović Darko1Vaško Željko2Univerzitet u Banjoj Luci, Poljoprivredni fakultet, Banja Luka, Republika Srpska, Bosna i HercegovinaUniverzitet u Banjoj Luci, Ekonomski fakultet, Banja Luka, Republika Srpska, Bosna i HercegovinaUniverzitet u Banjoj Luci, Poljoprivredni fakultet, Banja Luka, Republika Srpska, Bosna i HercegovinaA conjoint analysis is an exploratory multivariate analysis that is used for modeling decision-making process of potential customers, and about buying a product or service. This analysis is increasingly used for market research purposes. The most common use is through these methods to explore personal attitudes of consumers and other groups of respondents defined by characteristics of the studied phenomena with the aim of finding the optimal combination of these attributes based on the ranking of a combination of predefined responses. The paper presents the results of research of attitudes of milk producers for four conditions of their sales - size of sales price, maturity, distance from milk collection point and mandatory milk quality control. Attitudes were obtained by surveying 20 milk producers, members of the Association of agricultural producers in Siprage (Kotor Varos) in January 2011. By analyzing the received responses and applying methodology of conjoint analyses, it has been determined that milk producers are most sensitive on price of the milk collection price, giving the greatest importance to that. Thereafter, but significantly less important, is the distance from milk collection point, payment terms and (none)existence of mandatory milk quality control.https://scindeks-clanci.ceon.rs/data/pdf/2233-0070/2011/2233-00701102129O.pdfconjoint analysesmilk |
| spellingShingle | Ostojić Aleksandar Milunović Darko Vaško Željko Assessment of the attitudes of milk producers in relations to the sale conditions by applying Conjoint analyses Agroznanje conjoint analyses milk |
| title | Assessment of the attitudes of milk producers in relations to the sale conditions by applying Conjoint analyses |
| title_full | Assessment of the attitudes of milk producers in relations to the sale conditions by applying Conjoint analyses |
| title_fullStr | Assessment of the attitudes of milk producers in relations to the sale conditions by applying Conjoint analyses |
| title_full_unstemmed | Assessment of the attitudes of milk producers in relations to the sale conditions by applying Conjoint analyses |
| title_short | Assessment of the attitudes of milk producers in relations to the sale conditions by applying Conjoint analyses |
| title_sort | assessment of the attitudes of milk producers in relations to the sale conditions by applying conjoint analyses |
| topic | conjoint analyses milk |
| url | https://scindeks-clanci.ceon.rs/data/pdf/2233-0070/2011/2233-00701102129O.pdf |
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