Economic Analysis of Heritage Tourism at Old Town Area Surabaya
This study is an application of cultural heritage valuation using non-market methods. Contingent Valuation Method used to measure the amount of economic value by estimating willingness to pay from Surabaya residents. The economic value of the Old Town Area of Surabaya if there were improvementanddev...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Departemen Ilmu Ekonomi Fakultas Ekonomi dan Bisnis Universitas Airlangga
2019-06-01
|
| Series: | JDE (Journal of Developing Economies) |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JDE/article/view/11452 |
| _version_ | 1798019250426740736 |
|---|---|
| author | Muryani Muryani |
| author_facet | Muryani Muryani |
| author_sort | Muryani Muryani |
| collection | DOAJ |
| description | This study is an application of cultural heritage valuation using non-market methods. Contingent Valuation Method used to measure the amount of economic value by estimating willingness to pay from Surabaya residents. The economic value of the Old Town Area of Surabaya if there were improvementanddevelopment of heritage tourism is Rp. 1.471.764 billion.This value is greater than before improvement and development that is only Rp. 3.914.892.240. Multinomial logit regression was used to identify factors that affect the interest to visit and willingness to pay for the respondent. Results indicates that age, education, income, and knowledge significantly influence the interest to visit and willingness to pay. Therefore, it is necessary to encourage the development of heritage tourism, having regard to the determination of stakeholder and policy priorities.The method used in the determination of stakeholder and policy priorities is the Analytic Hierarchy Process.Overall, the use of three methods provide complete results so it can be a reference in the field of cultural heritage research and advice in the development of heritage tourism, especially in the old city area of Surabaya.
Keywords: Economic Valuation, Multinomial Logistic Regression, Contingent Valuation Method, Analytical Hierarchy Process.
JEL Classification: A130, D10 |
| first_indexed | 2024-04-11T16:37:38Z |
| format | Article |
| id | doaj.art-e2ef4d1e582f48ba84bb608d748a40e8 |
| institution | Directory Open Access Journal |
| issn | 2541-1012 2528-2018 |
| language | English |
| last_indexed | 2024-04-11T16:37:38Z |
| publishDate | 2019-06-01 |
| publisher | Departemen Ilmu Ekonomi Fakultas Ekonomi dan Bisnis Universitas Airlangga |
| record_format | Article |
| series | JDE (Journal of Developing Economies) |
| spelling | doaj.art-e2ef4d1e582f48ba84bb608d748a40e82022-12-22T04:13:46ZengDepartemen Ilmu Ekonomi Fakultas Ekonomi dan Bisnis Universitas AirlanggaJDE (Journal of Developing Economies)2541-10122528-20182019-06-014182410.20473/jde.v4i1.114529148Economic Analysis of Heritage Tourism at Old Town Area SurabayaMuryani Muryani0https://orcid.org/0000-0001-7832-9760Faculty of Economics and Business, Universitas AirlanggaThis study is an application of cultural heritage valuation using non-market methods. Contingent Valuation Method used to measure the amount of economic value by estimating willingness to pay from Surabaya residents. The economic value of the Old Town Area of Surabaya if there were improvementanddevelopment of heritage tourism is Rp. 1.471.764 billion.This value is greater than before improvement and development that is only Rp. 3.914.892.240. Multinomial logit regression was used to identify factors that affect the interest to visit and willingness to pay for the respondent. Results indicates that age, education, income, and knowledge significantly influence the interest to visit and willingness to pay. Therefore, it is necessary to encourage the development of heritage tourism, having regard to the determination of stakeholder and policy priorities.The method used in the determination of stakeholder and policy priorities is the Analytic Hierarchy Process.Overall, the use of three methods provide complete results so it can be a reference in the field of cultural heritage research and advice in the development of heritage tourism, especially in the old city area of Surabaya. Keywords: Economic Valuation, Multinomial Logistic Regression, Contingent Valuation Method, Analytical Hierarchy Process. JEL Classification: A130, D10https://e-journal.unair.ac.id/JDE/article/view/11452economic valuationmultinomial logistic regressioncontingent valuation methodanalytical hierarchy process |
| spellingShingle | Muryani Muryani Economic Analysis of Heritage Tourism at Old Town Area Surabaya JDE (Journal of Developing Economies) economic valuation multinomial logistic regression contingent valuation method analytical hierarchy process |
| title | Economic Analysis of Heritage Tourism at Old Town Area Surabaya |
| title_full | Economic Analysis of Heritage Tourism at Old Town Area Surabaya |
| title_fullStr | Economic Analysis of Heritage Tourism at Old Town Area Surabaya |
| title_full_unstemmed | Economic Analysis of Heritage Tourism at Old Town Area Surabaya |
| title_short | Economic Analysis of Heritage Tourism at Old Town Area Surabaya |
| title_sort | economic analysis of heritage tourism at old town area surabaya |
| topic | economic valuation multinomial logistic regression contingent valuation method analytical hierarchy process |
| url | https://e-journal.unair.ac.id/JDE/article/view/11452 |
| work_keys_str_mv | AT muryanimuryani economicanalysisofheritagetourismatoldtownareasurabaya |