The Impact of the Internet of Things on Value Added to Marketing 4.0
The evolution in the field of information technologies that has taken place in recent decades has transformed the world. The marketing sector has undergone similar changes. At present, the internet as a groundbreaking achievement resulting from the evolution of information technologies is being inte...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-12-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.26.12.2017.18 |