Research on the Non-Linear Relationship between Information Disclosure and Subsequent Purchases: The Moderating Effect of Membership Level
In order to provide better marketing services to customers, companies often want to obtain as much customer information as possible. However, for customers, as well as leading to better service, information disclosure may also put them at risk of information leakage, so customers may respond in two...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-08-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/11/8/398 |