Identification and Ranking of Factors Affecting the Services Marketing in the Field of Health Tourism of Mashhad city Using Fuzzy Topsis Technique
Health tourism is very sensitive industry. Since health is the greatest for tune of each person, there is no doubt that choosing a destination country as a place in order to improve the health of a person is an important process and requires the examination of various indices. using the fuzzy topsis...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2019-05-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_9715_9cf5d21c9e34978a13e4eaf9e68e1f4a.pdf |
| Summary: | Health tourism is very sensitive industry. Since health is the greatest for tune of each person, there is no doubt that choosing a destination country as a place in order to improve the health of a person is an important process and requires the examination of various indices. using the fuzzy topsis method, the most important effective factors on the development of health tourism industry were determined. The results illustrated that 13 factors including of price and costs, designed and executive planning ,technical and executive quality of health services, information system, process of acceptance and queue, customer loyalty, sustainability and continuity, laws and regulations attendance in international level, physician brand, residential services, geographical location, brand of medical center, service presentation velocity are the most importance to attract health tourism in Mashhad , respectively |
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| ISSN: | 2322-3294 2476-597X |