Identification and Ranking of Factors Affecting the Services Marketing in the Field of Health Tourism of Mashhad city Using Fuzzy Topsis Technique
Health tourism is very sensitive industry. Since health is the greatest for tune of each person, there is no doubt that choosing a destination country as a place in order to improve the health of a person is an important process and requires the examination of various indices. using the fuzzy topsis...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2019-05-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_9715_9cf5d21c9e34978a13e4eaf9e68e1f4a.pdf |
| _version_ | 1797377375319621632 |
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| author | vahid sanavi vahidreza mirabi hamidreza kordlouie esmaeil hasanpour |
| author_facet | vahid sanavi vahidreza mirabi hamidreza kordlouie esmaeil hasanpour |
| author_sort | vahid sanavi |
| collection | DOAJ |
| description | Health tourism is very sensitive industry. Since health is the greatest for tune of each person, there is no doubt that choosing a destination country as a place in order to improve the health of a person is an important process and requires the examination of various indices. using the fuzzy topsis method, the most important effective factors on the development of health tourism industry were determined. The results illustrated that 13 factors including of price and costs, designed and executive planning ,technical and executive quality of health services, information system, process of acceptance and queue, customer loyalty, sustainability and continuity, laws and regulations attendance in international level, physician brand, residential services, geographical location, brand of medical center, service presentation velocity are the most importance to attract health tourism in Mashhad , respectively |
| first_indexed | 2024-03-08T19:51:45Z |
| format | Article |
| id | doaj.art-e321e8a9af1a469484b5bce3ca137e8b |
| institution | Directory Open Access Journal |
| issn | 2322-3294 2476-597X |
| language | fas |
| last_indexed | 2024-03-08T19:51:45Z |
| publishDate | 2019-05-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| spelling | doaj.art-e321e8a9af1a469484b5bce3ca137e8b2023-12-24T07:42:21ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942476-597X2019-05-01144524926910.22054/tms.2019.30077.18709715Identification and Ranking of Factors Affecting the Services Marketing in the Field of Health Tourism of Mashhad city Using Fuzzy Topsis Techniquevahid sanavi0vahidreza mirabi1hamidreza kordlouie2esmaeil hasanpour3Ph.D. Student, Business management, Qeshm branch, Islamic Azad University, Qeshm, IranDepartment of Management, Islamic Azad University of qeshm, qeshm, IranDepartment of Management, Qeshm branch, Islamic Azad University, Qeshm, IranDepartment of Management, Qeshm branch, Islamic Azad University, Qeshm, IranHealth tourism is very sensitive industry. Since health is the greatest for tune of each person, there is no doubt that choosing a destination country as a place in order to improve the health of a person is an important process and requires the examination of various indices. using the fuzzy topsis method, the most important effective factors on the development of health tourism industry were determined. The results illustrated that 13 factors including of price and costs, designed and executive planning ,technical and executive quality of health services, information system, process of acceptance and queue, customer loyalty, sustainability and continuity, laws and regulations attendance in international level, physician brand, residential services, geographical location, brand of medical center, service presentation velocity are the most importance to attract health tourism in Mashhad , respectivelyhttps://tms.atu.ac.ir/article_9715_9cf5d21c9e34978a13e4eaf9e68e1f4a.pdfmarketing servicesfuzzy topsishealth tourism |
| spellingShingle | vahid sanavi vahidreza mirabi hamidreza kordlouie esmaeil hasanpour Identification and Ranking of Factors Affecting the Services Marketing in the Field of Health Tourism of Mashhad city Using Fuzzy Topsis Technique Muṭāli̒āt-i Mudīriyyat-i Gardishgarī marketing services fuzzy topsis health tourism |
| title | Identification and Ranking of Factors Affecting the Services Marketing in the Field of Health Tourism of Mashhad city Using Fuzzy Topsis Technique |
| title_full | Identification and Ranking of Factors Affecting the Services Marketing in the Field of Health Tourism of Mashhad city Using Fuzzy Topsis Technique |
| title_fullStr | Identification and Ranking of Factors Affecting the Services Marketing in the Field of Health Tourism of Mashhad city Using Fuzzy Topsis Technique |
| title_full_unstemmed | Identification and Ranking of Factors Affecting the Services Marketing in the Field of Health Tourism of Mashhad city Using Fuzzy Topsis Technique |
| title_short | Identification and Ranking of Factors Affecting the Services Marketing in the Field of Health Tourism of Mashhad city Using Fuzzy Topsis Technique |
| title_sort | identification and ranking of factors affecting the services marketing in the field of health tourism of mashhad city using fuzzy topsis technique |
| topic | marketing services fuzzy topsis health tourism |
| url | https://tms.atu.ac.ir/article_9715_9cf5d21c9e34978a13e4eaf9e68e1f4a.pdf |
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