Influence of Non-Price Factors of banks’ Activities on their Financial Results
The subject of the research is the customer motivation towards certain banks regardless of the pricing policy. The aim of this study is to determine the significance of non-price factors for attracting customers by banks and its influence on banks’ revenues and profit. The theoretical and methodolog...
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| Format: | Article |
| Language: | Russian |
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Government of the Russian Federation, Financial University
2020-10-01
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| Series: | Финансы: теория и практика |
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| Online Access: | https://financetp.fa.ru/jour/article/view/1065 |