The Relationship between the Facial Expression of People in University Campus and Host-City Variables

Public attitudes towards local university matters for the resource investment to sustainable science and technology. The application of machine learning techniques enables the evaluation of resource investments more precisely even at the national scale. In this study, a total number of 4327 selfies...

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Main Authors: Hongxu Wei, Richard J. Hauer, Xuquan Zhai
Format: Article
Language:English
Published: MDPI AG 2020-02-01
Series:Applied Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3417/10/4/1474
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author Hongxu Wei
Richard J. Hauer
Xuquan Zhai
author_facet Hongxu Wei
Richard J. Hauer
Xuquan Zhai
author_sort Hongxu Wei
collection DOAJ
description Public attitudes towards local university matters for the resource investment to sustainable science and technology. The application of machine learning techniques enables the evaluation of resource investments more precisely even at the national scale. In this study, a total number of 4327 selfies were collected from the social network services (SNS) platform of Sina Micro-Blog for check-in records of 92 211-Project university campuses from 82 cities of 31 Provinces across mainland China. Photos were analyzed by the FireFACE<sup>TM</sup>-V1.0 software to obtain scores of happy and sad facial expressions and a positive response index (PRI) was calculated (happy-sad). One-way analysis of variance indicated that both happy and PRI scores were highest in Shandong University and lowest in Harbin Engineering University. The national distribution of positive expression scores was highest in Changchun, Jinan, and Guangzhou cities. The maximum likelihood estimates from general linear regression indicated that the city-variable of the number of regular institutions of higher learning had the positive contribution to the happy score. The number of internet accesses and area of residential housing contributed to the negative expression scores. Therefore, people tend to show positive expression at campuses in cities with more education infrastructures but fewer residences and internet users. The geospatial analysis of facial expression data can be one approach to supply theoretical evidence for the resource arrangement of sustainable science and technology from universities.
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spelling doaj.art-e38474053c2b4437be7c0312212a36732022-12-21T23:07:05ZengMDPI AGApplied Sciences2076-34172020-02-01104147410.3390/app10041474app10041474The Relationship between the Facial Expression of People in University Campus and Host-City VariablesHongxu Wei0Richard J. Hauer1Xuquan Zhai2Northeast Institute of Geography and Agroecology, Chinese Academy of Sciences, Changchun 130102, ChinaCollege of Natural Resources, University of Wisconsin–Stevens Point, 800 Reserve St., Stevens Point, WI 54481, USAChina Center for Public Sector Economy Research, Jilin University, Room 3007, Kuang, Yaming Building, 2699 Qianjin Road, Chaoyang District, Changchun 130012, ChinaPublic attitudes towards local university matters for the resource investment to sustainable science and technology. The application of machine learning techniques enables the evaluation of resource investments more precisely even at the national scale. In this study, a total number of 4327 selfies were collected from the social network services (SNS) platform of Sina Micro-Blog for check-in records of 92 211-Project university campuses from 82 cities of 31 Provinces across mainland China. Photos were analyzed by the FireFACE<sup>TM</sup>-V1.0 software to obtain scores of happy and sad facial expressions and a positive response index (PRI) was calculated (happy-sad). One-way analysis of variance indicated that both happy and PRI scores were highest in Shandong University and lowest in Harbin Engineering University. The national distribution of positive expression scores was highest in Changchun, Jinan, and Guangzhou cities. The maximum likelihood estimates from general linear regression indicated that the city-variable of the number of regular institutions of higher learning had the positive contribution to the happy score. The number of internet accesses and area of residential housing contributed to the negative expression scores. Therefore, people tend to show positive expression at campuses in cities with more education infrastructures but fewer residences and internet users. The geospatial analysis of facial expression data can be one approach to supply theoretical evidence for the resource arrangement of sustainable science and technology from universities.https://www.mdpi.com/2076-3417/10/4/1474machine learninggismental stressmultiple regressionface reading
spellingShingle Hongxu Wei
Richard J. Hauer
Xuquan Zhai
The Relationship between the Facial Expression of People in University Campus and Host-City Variables
Applied Sciences
machine learning
gis
mental stress
multiple regression
face reading
title The Relationship between the Facial Expression of People in University Campus and Host-City Variables
title_full The Relationship between the Facial Expression of People in University Campus and Host-City Variables
title_fullStr The Relationship between the Facial Expression of People in University Campus and Host-City Variables
title_full_unstemmed The Relationship between the Facial Expression of People in University Campus and Host-City Variables
title_short The Relationship between the Facial Expression of People in University Campus and Host-City Variables
title_sort relationship between the facial expression of people in university campus and host city variables
topic machine learning
gis
mental stress
multiple regression
face reading
url https://www.mdpi.com/2076-3417/10/4/1474
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