ON RESEARCHING THE GENRE OF BUSINESS PRESENTATION IN THE LIGHT OF ACTUAL PROBLEMS OF BUSINESS LINGUISTICS
The paper discusses the problems of researching business presentation as new genre of business communication. Studying of this genre corresponds to the business linguistics perspective – the actual interdisciplinary direction of modern linguistics focused on studying of various formats of communicat...
| Format: | Article |
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| Language: | English |
| Published: |
Kemerovo State University
2016-04-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/1888 |